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Streaming TV Shows Surged on Social This Summer Amidst Coronavirus Pandemic


10% - ights/Blog/Streaming-TV-Shows-Surged-on-Social-This-Summer-Amidst-Coronavirus-Pandemic

Social Selling

Las redes sociales han cambiado la forma en la que nos comunicamos y obtenemos información, pero también está modificando nuestra forma de consumir productos y servicios.
22% - ights/Presentations-and-Whitepapers/2020/Social-Selling

How US Auto Shoppers are Adapting in the Age of Covid

While the early pandemic months dealt a blow to auto sales industry-wide in the U.S., online shopper interest in the new vehicle market has clawed back from double digit year-over-year (YOY) losses in the spring of this year to just a few percentage points...
10% - ights/Blog/How-US-Auto-Shoppers-are-Adapting-in-the-Age-of-Covid

Comscore Television Currency Continues to Expand with Agencies

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the number of independently-owned agencies relying on Comscore’s local television information as their currency continues...
10% - ights/Press-Releases/2020/10/Comscore-Television-Currency-Continues-to-Expand-with-Agencies

Comscore Snapshots: online health in the Asia-Pacific region

In this week’s edition of Comscore Snapshots, we look at the consumption of health-related information and services in the Asia-Pacific region. Our analysis includes statistics for Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore,...
10% - ights/Blog/Comscore-Snapshots-online-health-in-the-Asia-Pacific-region

The Future of Measurement for Branded Content

Audiences are consuming content at an almost unbelievable rate. At the same time, advertisers are rushing to keep up with new and innovative branded integration and content opportunities in the fight for consumer attention.
10% - ights/Presentations-and-Whitepapers/2020/The-Future-of-Measurement-for-Branded-Content

Comscore Reveals how the Pandemic has Changed Consumer Behavior

What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? Have consumers paused major life events? What will the...
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Comscore Launches New Advanced Streaming Behavior Segments in Tru Optik Data Marketplace

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and Tru Optik, the identity resolution leader across streaming and connected media, today announced the launch of new advanced streaming behavior...
10% - ights/Press-Releases/2020/10/Comscore-Launches-New-Advanced-Streaming-Behavior-Segments-in-Tru-Optik-Data-Marketplace

Comscore Announces New Partnership with News Break for Digital Audience Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new long-term agreement to provide News Break, The Nation’s #1 Local News Platform, with Comscore’s industry-leading digital...
10% - ights/Press-Releases/2020/10/Comscore-Announces-New-Partnership-with-News-Break-for-Digital-Audience-Measurement

Comscore to Present State of Retail Webinar

Webinar examines the impact of shifting consumer behavior on the retail industry and what retailers can expect this holiday shopping season
10% - ights/Press-Releases/2020/10/Comscore-to-Present-State-of-Retail-Webinar