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Perspectiva Digital del Mercado Automotriz en México

La siguiente infografía resume la evolución en las ventas y la recuperación de la audiencia digital del sector automotriz en México. Con datos de Plan Metrix, MMX Multi-Platform y Shareablee entregamos una visión cross-media del consumo en el mercado...
25% - ights/Infographics/Perspectiva-Digital-del-Mercado-Automotriz-en-Mexico

Parenting in the Pandemic

The coronavirus pandemic has brought about significant change across the world, in every aspect of people’s lives, from work to home. For parent’s specifically, the pandemic brought about new challenges as they worked out home schooling strategies and...
10% - ights/Blog/Parenting-in-the-Pandemic

El sector Salud Online y su impacto en las audiencias digitales

Descargue nuestra más reciente presentación sobre el panorama de los sitios de salud online y los medios de comunicación en Argentina y la región latinoamericana.
24% - ights/Presentations-and-Whitepapers/2020/El-sector-Salud-Online-y-su-impacto-en-las-audiencias-digitales

Comscore Awarded Gold at Brandon Hall Groups Excellence in Human Capital Management Awards

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is proud to announce that it has been awarded Gold in the Best Advance in Competencies and Skill Development category at Brandon Hall Group’s Excellence...
10% - ights/Press-Releases/2020/8/Comscore-Awarded-Gold-at-Brandon-Hall-Groups-Excellence-in-Human-Capital-Management-Awards

Has Auto Shopping Gone Mobile

The world is more mobile-oriented than ever before, and unsurprisingly, the use of a mobile device has become an important part of the car-buying process. Shoppers are increasingly using mobile devices to conduct a greater share of vehicle research, wherever...
10% - ights/Blog/Has-Auto-Shopping-Gone-Mobile

Comscore Captures Notable Rise of Mobile Vehicle Shopping

As the world becomes more mobile-oriented than ever before, consumers are increasingly using mobile devices to conduct a greater share of vehicle research. New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating...
10% - ights/Press-Releases/2020/8/Comscore-Captures-Notable-Rise-of-Mobile-Vehicle-Shopping

Trusted Agency Partners

Muchas organizaciones empresariales y gubernamentales exigen en sus pitches de agencia que cuenten con herramientas de medición de audiencia. Por tanto, para facilitar la decisión de contar con Servicios de Agencia, Comscore pone a su disposición la lista...
23% - ut/Socios-de-Confianza/Trusted-Agency-Partners

Sports and Stories: A Q&A With Renata Policicio, VP of Research & Insights at ESPN

Renata Policicio leads the Research and Insights group for ESPN’s Global Markets. Based at the company’s New York offices, she leads the research and analytics international team, responsible for providing strategic and actionable guidance to advance...
10% - ights/Blog/Sports-and-Stories-A-Q-A-With-Renata-Policicio-VP-of-Research-Insights-at-ESPN

Illuminating CTV & OTT: Why & How to Invest in Data-driven Advertising

During this Coffee with Comscore webinar, we explored the impact of COVID-19 on streaming mobile app installs, sessions and revenue. Using AppsFlyer insights — which allow OTT publishers to drill down into multitouch attribution tied to granular in-app...
10% - ights/Presentations-and-Whitepapers/2020/Illuminating-CTV-And-OTT-Why-And-How-to-Invest-in-Data-driven-Advertising

Coronavirus and the UK & Ireland cinema industry

We are in an unprecedented situation with the coronavirus pandemic, which has impacted the movie industry across the world. In this webinar we will focus on its effects across UK & Ireland.
10% - ights/Presentations-and-Whitepapers/2020/Coronavirus-and-the-UK-Ireland-cinema-industry