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NASCAR and Local News Drive Chicago IL Viewing

Local news coverage and NASCAR were on the minds of Chicago, IL residents this week, as the city earned over 120 million hours of television watched.
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Comscore To Announce Second Quarter 2023 Financial Results

Comscore, Inc. (Nasdaq: SCOR) today announced that it plans to hold a conference call on Tuesday, August 8th at 5:00 p.m. ET to discuss its financial results for the second quarter ended June 30, 2023
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Kentucky Derby Takeover in Louisville KY

It was one of the busiest weekends of the year for Louisville, KY, as residents welcomed the 149th Kentucky Derby to Churchill Downs.
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Local News Engages Audiences in Savannah GA

It was back to regularly scheduled programming this week, as residents of Savannah, GA earned the highest ratings of the week on local news telecasts.
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College Sports Spark Media Madness

March Madness is a big deal, and not just for student-athletes. March is one of the biggest months for engagement on college sports pages, and March 2023 saw 160 million actions across Facebook, Instagram, and Twitter, the highest-ever total for the category....
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Akshaye Widhani – An exclusive interview with the CEO of Yash Raj Films

Watch Paul Dergarabedian, Comscore Sr. Media Analyst, in conversation with Akshaye Widhani to discuss the incredible global success of "Pathaan," the indelible impact made by the founder of Yash Raj, late legend Mr. Yash Chopra who was considered "King...
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Young men drive ChatGPTs momentum in India

Both OpenAI, the research organization that developed ChatGPT, and ChatGPT itself are the object of much buzz on social media: OpenAI registered more than one million actions on social media in January 2023 – double the number it generated in the entire...
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Targeting Gen Z in the UK market

Comscore's ‘Targeting Gen Z in the UK market’ report takes a deep dive into data around what makes this consumer tick. Watch our presentation as Toby Crisp, Vice President Client Insights alongside Ira Xhelili, Senior Sales Director share new insights...
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The Prime Day Effect

Prime Day has become a global retail touchpoint.
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2023 NBA Finals Local National TV Recap

Another year of the NBA Finals has come and gone, and for the first time in basketball history, the Denver Nuggets are NBA Champions. The five-game series didn’t just make a splash in the NBA history books though, as the series garnered strong ratings...
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