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Summer Audience Guide

Bring the summer energy to your campaigns with our Summer Audience Guide.
10% - ights/Presentations-and-Whitepapers/2025/Summer-Audience-Guide

Consumer AI Tool Usage

Consumer AI Tool Usage - Top 5 Entities
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Comscore and ShowSeeker Partner to Bring Person-Level Data to Pilot Platform

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot®, a cloud-based campaign and order management platform. This collaboration...
10% - ights/Press-Releases/2025/5/Comscore-and-ShowSeeker-Partner-to-Bring-Person-Level-Data-to-Pilot-Platform

Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
10% - ights/Blog/Cricket-Lights-Up-Mobile-Screens

Comscore and Adelaide Expand Access

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide’s attention-based metric in PubMatic’s premium sell-side supply including many...
10% - ights/Press-Releases/2025/6/Comscore-and-Adelaide-Expand-Access

Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI...
10% - ights/Press-Releases/2025/5/Comscore-Adds-Consumer-AI-Tool-Usage-Data-to-Its-Industry-Leading-Suite-of-Reporting

The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
10% - ights/Blog/The-Rise-of-AI-Tools

Local Is Where Currency Begins

Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because those numbers determine what gets bought, who gets...
10% - ights/Blog/Local-Is-Where-Currency-Begins

Comscore, the Benchmarking Partner, Powering Social-First Growth Strategy in Sports Media

Comscore Social provides market-level benchmarking reports to help media organisations measure performance, track competitors and guide smarter growth through audience engagement data among others.
10% - e-Studies/Comscore-Powering-Social-First-Growth-Strategy-in-Sports-Media

Value of a Digital Ad: comScore, Millward Brown & Kantar Worldpanel

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of...
10% - fts/Value-of-a-Digital-Ad-in-Cross-Media-World