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New Comscore Research Examines the Future of Privacy-Safe Measurement
In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore (Nasdaq: SCOR), a trusted...
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ights/Press-Releases/2020/6/New-Comscore-Research-Examines-the-Future-of-Privacy-Safe-Measurement
The Future of Measurement in a Cookieless World
In an increasingly data privacy-driven world, marketers are being challenged to ensure the success of their advertising campaigns, while respecting consumers' privacy and maintaining their trust. As a result, many companies are now planning to go “cookieless”...
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ights/Presentations-and-Whitepapers/2020/The-Future-of-Measurement-in-a-Cookieless-World
We need to talk about holidays
Tourism contributes over 10% of Europe’s GDP and is responsible for the employment of over one in ten workers in the region, according to the estimates from the European Travel Commission. A lot hangs in the balance for this industry, which generates...
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ights/Blog/We-need-to-talk-about-holidays
Comscore Releases 2020 State of OTT Report
The over-the-top (OTT) landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the effect of the COVID-19 pandemic on consumer behavior. Amidst this evolving landscape, Comscore (Nasdaq: SCOR), a trusted...
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ights/Press-Releases/2020/6/Comscore-Releases-2020-State-of-OTT-Report
State of OTT
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
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ights/Presentations-and-Whitepapers/2020/State-of-OTT
Comscore Research Shows Increased Consumer Interest in Online Vehicle Shopping and At-Home Delivery
New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, finds a modest recovery in the automotive industry is ongoing, as market shoppers and sales continue to rise and automakers launch...
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ights/Press-Releases/2020/6/Comscore-Research-Shows-Increased-Consumer-Interest-in-Online-Vehicle-Shopping-and-At-Home-Delivery
What does a new normal look like for automotive?
As various states trial-run reopening sections of public life, we are watching to see how auto consumers shift their behaviors and how brands adapt to meet them as we all reestablish new habits and norms.
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ights/Blog/What-does-a-new-normal-look-like-for-automotive
Leveraging Podcasts with the Podscribe Solution QA Between Comscore and AdsWizz
Last year, Comscore and Adswizz launched their partnership on the PodScribe solution, which provides targeting and brand safety features for advertisers and enhances monetization for publishers. PodScribe is a scalable solution using advanced speech-to-text...
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ights/Blog/Leveraging-Podcasts-with-the-Podscribe-Solution-QA-Between-Comscore-and-AdsWizz
The Digital Box Office Examining COVID-19s Effects on Blockbuster Season Through Social Data
Summer blockbuster season – it’s a staple in American film culture. Those summer months where school is out and days are long create the perfect release window for Hollywood’s biggest and most ambitious popcorn fare. Budgets are massive, film rights to...
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ights/Blog/The-Digital-Box-Office-Examining-COVID-19s-Effects-on-Blockbuster-Season-Through-Social-Data
Life during the pandemic four unexpected behavioural trends in Asia-Pacific countries
In this blog post, we focus on events occurring during the pandemic, that is, the DC (During Coronavirus) era, adopting another new acronym in the process. Specifically, we identify digital content categories which saw an unexpected uplift in activity...
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ights/Blog/Life-during-the-pandemic-four-unexpected-behavioural-trends-in-Asia-Pacific-countries
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