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Comscore maintains dedication to European video measurement with extended partnerships
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that KRGV-TV (Harlingen - Weslaco - Brownsville - McAllen, TX, DMA #83) announced a long-term agreement for Comscore to provide...
13% -
ights/Press-Releases/2020/6/Comscore-maintains-dedication-to-European-video-measurement-with-extended-partnerships
Comscore Celebrates Achieving 1000 Local Television Station Clients
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that it has just reached a landmark milestone of having 1,000 local television station clients for its local television measurement...
12% -
ights/Press-Releases/2020/6/Comscore-Celebrates-Achieving-1000-Local-Television-Station-Clients
Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID,...
25% -
ights/Press-Releases/2020/6/Comscore-and-Cox-Media-Group-Announce-Expansion-Agreement-for-Television-Measurement
How to harness the hype of Connected TV data
Vit Smekal shares Comscore’s experiences with the integration of TV data feeds from diverse providers into a systematic reporting solution of TV audiences and discusses the importance of data validation and normalisation of CTV data sets.
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ights/Presentations-and-Whitepapers/2020/How-to-harness-the-hype-of-Connected-TV-data
Mobile Contactless Payments Rise to the Centre as Mobile Device Focus Grows
In our 2020 Global Mobile Payments Outlook whitepaper, we learned how consumers worldwide continue to shift towards mobile devices, which has been a positive for mobile wallet adoption.
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ights/Blog/Mobile-Contactless-Payments-Rise-to-the-Centre-as-Mobile-Device-Focus-Grows
Consumers Are Trying New Brands; Time to Double Down on Branded Conte
The face of advertising is changing and 2020 is accelerating these changes in ways that I believe are not a fad but a true, significant shift in the way you, the advertisers, should be thinking about your go to market plans – and why social should be...
21% -
ights/Blog/Consumers-Are-Trying-New-Brands-Time-to-Double-Down-on-Branded-Conte
Comscore Sees Signs of Recovery in Travel Industry
The latest insights from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, show an increase in consumer interest across several travel categories, signaling the industry may be showing signs of...
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ights/Press-Releases/2020/6/Comscore-Sees-Signs-of-Recovery-in-Travel-Industry
COVID-19 and the evolution of online consumer behaviour in India
For consumers in India who have been confined at home since March 24, 2020 due to stay-at-home restrictions, the internet has become their main channel to work, socialise, entertain, and explore the world. So how have online behaviours evolved since the...
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ights/Blog/COVID-19-and-the-evolution-of-online-consumer-behaviour-in-India
Consumer Trends Highlight a Positive Shift for Several Travel Categories
Comscore has been following the weekly trends in online travel category visitation and engagement as the coronavirus pandemic altered the global travel landscape. After the initial steep decline in travel site visitation during the week of March 16, 2020,...
9% -
ights/Blog/Consumer-Trends-Highlight-a-Positive-Shift-for-Several-Travel-Categories
Connected TV Advertising in the UK
The proliferation of digital channels over the past decade has caused a giant shift in the marketing mix and now the industry is seeing another seismic shift with the emergence of Connected TV (CTV). Comscore conducted a survey in January 2020 of UK marketing...
11% -
ights/Presentations-and-Whitepapers/2020/Connected-TV-Advertising-in-the-UK
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