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State of Gaming - Key Insights from Comscore's Gaming Report

From “freemium” games to the rise of esports, Comscore’s State of Gaming report provides detailed insight into digital gaming audiences and emerging gaming trends to help marketers, content owners, and tech companies capitalize on lucrative opportunities...
4% - ights/Presentations-and-Whitepapers/2020/State-of-Gaming-Report-Key-Insights

Meet the Global Team Fabrizio Angelini Shareablee lead Italy

Quite exciting! Introducing a new product in digital, in an almost-mature market is a real challenge. The Social Analytics tools sector is crowded but there is huge demand for clarity, professionalism and efficiency.
14% - ights/Blog/Meet-the-Global-Team-Fabrizio-Angelini-Shareablee-lead-Italy

Digital Commerce Outlook

As this holiday season got underway, Comscore saw Cyber Monday deliver almost $8 billion dollars in spending in one day alone. With that bellwether, we expected a big holiday season overall, and consumers did not disappoint. Overall, Comscore tracked...
27% - ights/Blog/Digital-Commerce-Outlook

Building a winning political media plan with Arsement Media Group

Arsement Media Group used Comscore insights and custom segments to inform media buys for a winning political campaign strategy.
15% - e-Studies/Building-a-winning-political-media-plan-with-Arsement-Media-Group

Analyzing the Box Office Draw for Best Picture Nominees

Even in this new era of content consumption defined by a record number of streaming services, audiences are still flocking to theaters to see this year’s Best Picture nominees. But why? We look at what drove moviegoers to see the 2020 contenders on the...
16% - ights/Blog/Analyzing-the-Box-Office-Draw-for-Best-Picture-Nominees

Comscore to Announce Fourth Quarter and Full Year 2019 Financial Results

Comscore today announced it plans to hold a conference call on Thursday, February 27th at 5:00 p.m. ET to discuss its financial results for the quarter and year ended December 31, 2019.
16% - ights/Press-Releases/2020/2/Comscore-to-Announce-Fourth-Quarter-and-Full-Year-2019-Financial-Results

Comscore Announces New Partnership with KRGV-TV

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that KRGV-TV (Harlingen - Weslaco - Brownsville - McAllen, TX, DMA #83) announced a long-term agreement for Comscore to provide...
13% - ights/Press-Releases/2020/2/Comscore-Announces-New-Partnership-with-KRGV-TV

Veni Vidi Video Online streaming in the UK

With the 2020 edition of the BAFTAs behind us and days to go before the Oscars, Netflix has once again asserted itself as a movie powerhouse, with ‘Marriage Story’ and ‘Klaus’ picking up BAFTA awards, and ‘The Irishman’ being nominated for various Oscars....
40% - ights/Blog/Veni-Vidi-Video-Online-streaming-in-the-UK

Comscore and REVOLT Media and TV Announce a MultiYear Renewal for its Partnership for Digital Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean “Diddy” Combs, announced a multi-year renewal for the use of Comscore’s Digital...
11% - ights/Press-Releases/2020/2/Comscore-and-REVOLT-Media-and-TV-Announce-a-MultiYear-Renewal-for-its-Partnership-for-Digital-Measurement

Comscore Measurement in a Cookieless World

In light of the recent Google announcement on phasing out third-party cookie support for Chrome, we look at how Comscore measurement is in full support of privacy-by-design principles.
16% - ights/Blog/Comscore-Measurement-in-a-Cookieless-World