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Trends in Online News Consumption in India

Indians love news. News/Information is the number one content category consumed in India, as compared to Entertainment worldwide. In September 2019, 96% of internet users in India accessed a news site.
47% - ights/Presentations-and-Whitepapers/2019/Trends-in-Online-News-Consumption-in-India

Trust in data: understanding attitudes to data in a regulated world

At our Autumn Summit, Comscore’s Sarah Kelleher took an in-depth look at our recent whitepaper, Trust in Data, created in partnership with The Drum. Watch the full presentation now to understand attitudes to data in a regulated world.
12% - ights/Presentations-and-Whitepapers/2019/Trust-in-data-understanding-attitudes-to-data-in-a-regulated-world2

Comscore Wins Best Compliance and Ethics Program Award

Comscore today announced that it has been honored with the "Best Compliance and Ethics Program (Small to Mid-Cap)" award by the online publication Corporate Secretary.
24% - ights/Press-Releases/2019/11/Comscore-Wins-Best-Compliance-and-Ethics-Program-Award

Comscore is Recognized by West African Industry Association for Outstanding Contributions to Region

Comscore today announced that it has been given the “Emerging Cinema Markets Award for Outstanding Contribution” by the Cinema Exhibitors Association of Nigeria (CEAN) for its leadership and contributions to box office measurement for the region
9% - ights/Press-Releases/2019/11/Comscore-is-Recognized-by-West-African-Industry-Association-for-Outstanding-Contributions-to-Region

Comscores latest advertising report created in partnership with Campaign

Comscore’s latest advertising report, created in partnership with Campaign, reveals that advertisers are missing out on valuable audiences.
14% - ights/Press-Releases/2019/11/Comscores-latest-advertising-report-created-in-partnership-with-Campaign

The Danger of Trusting Advertising Truisms

This white paper, created in partnership with Campaign, looks at examples where common assumptions about audiences can lead to sub-optimal marketing investments, and how challenging these assumptions can open untapped opportunities.
13% - ights/Presentations-and-Whitepapers/2019/The-Danger-of-Trusting-Advertising-Truisms

Comscore Reappointed for Another Term as Preferred Digital Audience Currency in Malaysia

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced that it has been reappointed once again as the preferred vendor for digital audience currency in Malaysia
16% - ights/Press-Releases/2019/11/Comscore-Reappointed-for-Another-Term-as-Preferred-Digital-Audience-Currency-in-Malaysia

Comscore Senior Leaders Speaking at Streaming Media West

Comscore is excited to announce that two senior Comscore executives will be speaking at Streaming Media West.
11% - ights/Press-Releases/2019/11/Comscore-Senior-Leaders-Speaking-at-Streaming-Media-West

Unpredictable But Comprehensively Measurable The View of Social from Shareablee s Client Summit

The Calm the F@*! Down Index is apparently a tool which marketers working in social media quote to help clients understand that chaos is inherent to the ecosystem. Unpredictable, uncomfortable and intense moments will and do happen when running a campaign...
15% - ights/Blog/Unpredictable-But-Comprehensively-Measurable-The-View-of-Social-from-Shareablee-s-Client-Summit

Beyond Reach: News Engagement in the UK

This whitepaper investigates news consumption in the UK market landscape, and the implications for advertisers and publishers.
15% - ights/Presentations-and-Whitepapers/2019/Beyond-reach-News-Engagement-in-the-UK