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From Viral to Tribal: The Next Frontier of Publishing

In this presentation, called “From Viral to Tribal: The Next Frontier of Publishing” Comscore shared new insights on how Generation X, Millennials and Generation Z consume news content.
10% - ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-The-Next-Frontier-of-Publishing2

Never Underestimate the Influencer Impact

Lauren Zupkus of CBS Interactive, who directs TV Guide's social media, was just in our office last week, and I caught a little of her conversation with Tania. "What do you think most marketers on social need to learn to do differently?" Tania asked. "How...
11% - ights/Blog/Never-Underestimate-the-Influencer-Impact

WAVE Sports Reaches 1 Billion Views in March

Content published by WAVE Sports Media was seen more than one billion times in March, a new milestone for the 18-month old company that is fast-becoming the publisher to follow for young sports fans. WAVE reaches over 150M gen-z and millennial sports...
64% - ights/Blog/WAVE-Sports-Reaches-1-Billion-Views-in-March

Comscore Survey Capabilities – How do consumers research products online?

Learn about Comscore’s Custom Survey capabilities and insights from a recent study done on shopping behavior (online/offline) of India’s internet users.
18% - ights/Presentations-and-Whitepapers/2019/Comscore-Survey-Capabilities

Influencers vs Wannabes: Our Tool Tells the Tale

Our new Influencer Discovery tool allows you to search through our entire Influencer database. You can easily find and select Influencers based on any specific criteria… like, say, audience size, affinity, post content, and lots more. When you control...
16% - ights/Blog/Influencers-vs-Wannabes-Our-Tool-Tells-the-Tale

Comscore offers new audience targeting to solve for programmatic TV challenges

Comscore Offers New Metrics, ‘Personas’ For Targeting
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Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Following the launch of Plan Metrix Multi-Platform in December 2018, new data from Comscore and Vividata provides advertisers ability to identify and reach online consumers based on their interests, attitudes and behaviors.
12% - ights/Press-Releases/2019/4/Comscore-Releases-New-Advanced-Segmentation-Data-for-Digital-Audiences-in-Canada

How Melissa Brenner Makes the NBA the most Tech-Savvy League

Last season, the NBA set new records for attendance (22 million) and global fan engagement (more than a billion viewers around the world tuned in at some point). That growth was powered in part by a mobile-focused digital strategy that engages fans in...
38% - ights/Blog/How-Melissa-Brenner-Makes-the-NBA-the-most-Tech-Savvy-League

From Viral to Tribal: The Next Frontier of Publishing

Learn how recent changes in the publishing space are affecting news consumption behaviours across Generation X, Millennials and Generation Z and what that means for publishers.
11% - ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-The-Next-Frontier-of-Publishing

Comscore Announces Enhancements to its Board of Directors and Senior Management Team to Enable Next Phase of Growth

Comscore, Inc. today announced the appointment of Irwin Gotlieb, Joanne Bradford and Kathi Love to its board of directors. Dale Fuller will serve as interim chief executive officer. The addition of these long-tenured media and technology executives is...
31% - ights/Press-Releases/2019/4/Comscore-Announces-Enhancements-to-its-Board-of-Directors-and-Senior-Management-Team-to-Enable-Next-Phase-of-Growth