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comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China
comScore and CTR Market Research today announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application...
34% -
ights/Press-Releases/2017/6/comScore-and-CTR-Announce-Expanded-Multi-Platform-and-Mobile-Measurement-in-China
Symphony Health and comScore Introduce Next Generation CrossChannel Optimization Measurement Solution
Symphony Health and comScore today introduce DRx 2.0, a next generation cross-channel media optimization and measurement solution that delivers data faster and makes insights more actionable. This enhanced solution builds on the companies’ existing capability...
29% -
ights/Press-Releases/2017/6/Symphony-Health-and-comScore-Introduce-Next-Generation-CrossChannel-Optimization-Measurement-Solution
What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters
There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. comScore recently analyzed the over-the-top (OTT) viewing habits...
13% -
ights/Blog/What-Behavioral-Data-Tells-Us-About-the-OTT-Viewing-Habits-of-Cord-Cutters
comScore Appoints Five New Members to its Board of Directors
comScore announced that its board of directors has appointed five new members, effective today: Lisa Gersh, former CEO of Martha Stewart Living Omnimedia and co-founder of Oxygen Media; Mark Harris, CFO of Hercules Capital, Inc.; Jacques Kerrest, CFO...
27% -
ights/Press-Releases/2017/6/comScore-Appoints-Five-New-Members-to-its-Board-of-Directors
Tech-Savvy Shoppers are Transforming Retail
Our CEO Gian Fulgoni recently presented alongside UPS' Louis DeJianne at IRCE 2017 to discuss how tech-savvy shoppers are transforming the retail industry.
10% -
ights/Presentations-and-Whitepapers/2017/Tech-Savvy-Shoppers-are-Transforming-Retail
UPS Study US Online Shoppers Turning to International Retailers
Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower prices, according to the sixth annual UPS Pulse of the Online...
69% -
ights/Press-Releases/2017/6/UPS-Study-US-Online-Shoppers-Turning-to-International-Retailers
comScore to Present at ARF Audience Measurement 2017
comScore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference.
31% -
ights/Press-Releases/2017/6/comScore-to-Present-at-ARF-Audience-Measurement-2017
Mobile Marketing and Surgical Metrics: How Indonesia Hopes to Succeed
In the markets measured by comScore globally, two observations stand out when reviewing the impact of mobile platforms since their inception. The first is, perhaps to be expected, that the emergence and subsequent growth in consumption via smartphones...
40% -
ights/Blog/Mobile-Marketing-and-Surgical-Metrics-How-Indonesia-Hopes-to-Succeed
Apparel Spending Shifting to Online Channels Faster than Total Retail Dollars
Brick-and-mortar retail stores are closing at their fastest pace in years, and it’s apparel companies that are bearing the brunt of this fallout. Despite a healthy economy and consumer sentiment more positive than at any time since the recession, several...
22% -
ights/Blog/Apparel-Spending-Shifting-to-Online-Channels-Faster-than-Total-Retail-Dollars
comScore to Participate in Upcoming Investor Conferences
comScore today announced that it will participate in the upcoming investor conferences. Executive Vice Chairman and President Bill Livek will present at the ninth annual Gabelli Movie and Entertainment Conference on Thursday, June 8 in New York City. Executive...
29% -
ights/Press-Releases/2017/6/comScore-to-Participate-in-Upcoming-Investor-Conferences
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