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Mobile Matures as the Cross Platform Era Emerges

comScore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of the threads that immediately jumped out to us in our...
14% - ights/Blog/Mobile-Matures-as-the-Cross-Platform-Era-Emerges

Kantar Media & CSM awarded Hong Kong TV Measurement Service until 2023

CSM Media Research, a joint venture between Kantar Media & CTR, has been awarded the contract for the provision of TV Ratings in Hong Kong from January 2018 until 2023.
20% - ights/Press-Releases/2017/3/Kantar-Media-CSM-awarded-Hong-Kong-TV-Measurement-Service-until-2023

comScore Announces Launch of MMX Multi-Platform Indonesia

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer panel.
44% - ights/Press-Releases/2017/3/comScore-Announces-Launch-of-MMX-Multi-Platform-Indonesia

comScore Releases New Report Mobiles Hierarchy of Needs

comScore, Inc. today published its 2017 international mobile report, ‘Mobile’s Hierarchy of Needs’. This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviours for which these...
36% - ights/Press-Releases/2017/3/comScore-Releases-New-Report-Mobiles-Hierarchy-of-Needs

comScore Selected as the Internet Audience Measurement Currency in Finland

comScore, a leading cross-platform measurement company, today announced it has been selected as the preferred vendor for audience measurement in Finland for the next two years.
32% - ights/Press-Releases/2017/3/comScore-Selected-as-the-Internet-Audience-Measurement-Currency-in-Finland

Turner Sports reaches new engagement heights with Shareablee

Turner Sports broadcasts major sporting events that include the NBA, MLB, NCAA Tournament, PGA Tour and operates NBA TV on behalf of the NBA. Turner also owns and manages several digital products. With Shareablee, Turner transformed from a small group...
17% - fts/Case-StudiesX/Turner-Sports-reaches-new-engagement-heights-with-Shareablee

A New Model For Cross-Platform Measurement

At the Advertising Research Foundation (ARF) Annual Conference, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement.
10% - ights/Presentations-and-Whitepapers/2017/A-New-Model-For-Cross-Platform-Measurement

UKOM Insights - Mums Online

Since Mother’s day is this Sunday, what better time to look at mums’ behaviour online. Smartphones account for the majority share of females’ time online, but how does having children at home also impact platform usage?
10% - ights/Presentations-and-Whitepapers/2017/UKOM-Insights-Mums-Online

comScores Latest Report 2017 US Cross Platform Future in Focus Available for Download

comScore, Inc. today published its 2017 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors...
28% - ights/Press-Releases/2017/3/comScores-Latest-Report-2017-US-Cross-Platform-Future-in-Focus-Available-for-Download

2017 U.S. Cross-Platform Future in Focus

In this report, we will examine some of the most important sectors of the cross-platform media landscape in 2016 to determine what the key trends are, who is leading the way and what it all means for the year ahead – and beyond. It is an exciting time...
4% - ights/Presentations-and-Whitepapers/2017/2017-US-Cross-Platform-Future-in-Focus