Search for "company with 75M monthly users app NYSE 2015" returned 5465 matches

Have We Reached Peak App

Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, that the introduction of new apps is no longer exciting,...
30% - ights/Blog/Have-We-Reached-Peak-App

Global Facebook Viewability Reporting Going Live in comScore validated Campaign Essentials

comScore (NASDAQ: SCOR) today announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™ (vCE®) later this month. The new reporting includes key viewability...
24% - ights/Press-Releases/2016/9/Global-Facebook-Viewability-Reporting-Going-Live-in-comScore-validated-Campaign-Essentials

How Advanced Currencies are Moving the Industry Beyond Age Gender Demos

Since the earliest days of media measurement, marketers have relied on useful – but imperfect – age and gender based demos as surrogates for reaching their most desirable audiences. When you think about it, it’s really kind of amazing that our industry...
34% - ights/Blog/How-Advanced-Currencies-are-Moving-the-Industry-Beyond-Age-Gender-Demos

The Digital Dilemma: Ad Fraud, Viewability and Beyond

When advertisers invest in ad campaigns, what they are looking for is audience, or eyeballs. However, what is bought are actually ad impressions, which are served onto webpages. Were the impressions served to a human, or a bot? Was the ad viewable in...
10% - ights/Presentations-and-Whitepapers/2016/The-Digital-Dilemma-Ad-Fraud-Viewability-and-Beyond

comScore Introduces Solution to Drive Data Activation for Digital Advertising at Scale

comScore (NASDAQ: SCOR) today introduced a new global solution that allows media buyers and sellers to build more powerful audience and content targets to drive stronger advertising results. comScore Activation helps media sellers increase scale and achieve...
23% - ights/Press-Releases/2016/9/comScore-Introduces-Solution-to-Drive-Data-Activation-for-Digital-Advertising-at-Scale

Mobile la destination de reve pour la categorie Travel en France

French summertime delivers peak interest in travel, causing digital audiences to engage heavily with the category. With an audience of 30 million unique visitors in the country, travel websites reached 64% of the French audience in July 2016, and insights...
13% - ights/Infographics/Mobile-dream-destination-for-French-Travel-category-propelling-Airbnb-to-highest-European-reach

Malaysia What Does Mobile and Multi-Platform Audience Evolution Mean for Content and Advertising

Mobile and multi-platform usage in the Malaysia market has increased significantly over time. A recent analysis based on data from the comScore Mobile Metrix® and comScore MMXTM Multi-Platform services revealed some key findings.
24% - ights/Infographics/Malaysia-What-Does-Mobile-and-Multi-Platform-Audience-Evolution-Mean-for-Content-and-Advertising

Working Hard

In honor of Labor Day: a comScore infographic with the movies & TV shows that worked overtime.
14% - ights/Infographics/Working-Hard

Smartphone Apps Are Now 50 of All US Digital Media Time Spent

Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now account for more than half of all Americans’ time spent online,...
31% - ights/Blog/Smartphone-Apps-Are-Now-50-of-All-US-Digital-Media-Time-Spent

Charting the Mobile Music Consumer

Each month comScore creates a Data Insight presentation on a different topic in digital. In this September 2016 edition, the topic is the "Online Music Consumer".
32% - ights/Presentations-and-Whitepapers/2016/Charting-the-Mobile-Music-Consumer