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Juegos Olimpicos Instagram se lleva la medalla de oro en engagement en Río 2016
The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. For digital users, this increased attention has manifested itself in changes to online audiences and behaviour for...
24% -
ights/Infographics/Olympics-Instagram-takes-gold-medal-for-engagement-in-Rio-2016
Indonesia Video Leaning Towards Shorter-Form Content on Desktop
Video is a huge growth area on all platforms, particularly with the advent and rapid expansion of streaming services. Here are key findings uncovered for the Indonesia market.
13% -
ights/Infographics/Indonesia-Video-Leaning-Towards-Shorter-Form-Content-on-Desktop
The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights
Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters.
12% -
ights/Presentations-and-Whitepapers/2016/The-Data-Based-Webinar-Shaping-Campaigns-with-TV-Audience-Insights
Dutch Engage 2x More with Airbnb Sites vs Hotels Category Average
As the summer kicks off in the Netherlands, a peaking interest in travel affects how digital audiences engage with this type of online content. With an audience of 8 million unique visitors in the country, travel websites reached 60% of the Dutch audience...
13% -
ights/Infographics/Dutch-Engage-2x-More-with-Airbnb-Sites-vs-Hotels-Category-Average
Millennials going mobile
Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go.
11% -
ights/Videos/Interview/Millennials-going-mobile
comScore Board Names Co-Founder Gian Fulgoni as Chief Executive Officer
comScore (NASDAQ: SCOR) today announced that its Board of Directors has named company co-founder Gian Fulgoni as its Chief Executive Officer. Mr. Fulgoni most recently served comScore as Chairman Emeritus, a role he has held since 2014, and he will continue...
44% -
ights/Press-Releases/2016/8/comScore-Board-Names-Co-Founder-Gian-Fulgoni-as-Chief-Executive-Officer
Brexit 4 ways the EU referendum influenced internet consumption
The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. Key content categories such as Politics and Government saw significant changes to their audience behaviours and compositions,...
26% -
ights/Infographics/Brexit-4-ways-the-EU-referendum-influenced-internet-consumption
Coupon Category
Each month comScore creates a Data Insight presentation on a different topic in digital. In this August 2016 edition, the topic is "Coupon Category".
26% -
ights/Presentations-and-Whitepapers/2016/Coupon-Category
comScore Enhances Plan Metrix Solution with Mobile Data Inputs
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information....
47% -
ights/Press-Releases/2016/7/comScore-Enhances-Plan-Metrix-Solution-with-Mobile-Data-Inputs
Reaching New TV Show Viewers with Precision
Every year, content creators invest millions of dollars in the creation and promotion of new TV shows. To boost the new show’s chance of success, its vital that networks know how to best reach the key segment of viewers known as “new show adopters” who...
31% -
ights/Blog/Reaching-New-TV-Show-Viewers-with-Precision
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