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Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?
While the notion that a viewable impression is being adopted now across Europe, there is little published to date quantifying the impact that non-viewable and non-human impressions can have on campaign performance. Based on comScore’s extensive research...
4% -
ights/Presentations-and-Whitepapers/2016/Invalid-Traffic-and-Viewability-What-is-the-Cost-of-an-Unseen-Ad
The Next Frontier in Cross Media Measurement
Reflections on i-com and our joint Executive Briefing with Kantar Media.
12% -
ights/Blog/The-Next-Frontier-in-Cross-Media-Measurement
Medición Multiplataforma en México
In this presentation we talk about the launch of multi-platform measurement in Mexico, giving preliminar numbers of deduplicated audiences size.
17% -
ights/Presentations-and-Whitepapers/2016/Multi-platform-Measurement-in-Mexico
Brazil Digital Trends
During our webinar, Luciana Burger, Managing Director for comScore Brazil, presented relevant data on the internet consumption in Brazil.
18% -
ights/Presentations-and-Whitepapers/2016/Brazil-Digital-Trends
Kantar Media e comScore anunciam soluções multiplataforma para a América Latina
Kantar Media and comScore have announced the latest development in their global strategic alliance. In addition to successful partnership activity already conducted in Spain, Netherlands and the Czech Republic, a series of cross-platform solutions will...
38% -
ights/Press-Releases/2016/5/Kantar-Media-and-comScore-Announce-Cross-Platform-Services-in-Latin-America
How Food Delivery Services Have Kept Customers Reaching For The Phone
UK consumers have embraced digital channels for ordering food deliveries, driven overwhelmingly by mobile devices. During March this year, over 17% of the UK’s total digital population visited one of the top 3 food delivery sites via PC, smartphone or...
22% -
ights/Infographics/How-Food-Delivery-Services-Have-Kept-Customers-Reaching-For-The-Phone
Kantar and comScore expand upon partnership, add SimilarWeb
Today we’re excited to announce the expansion of our behavioral data partnership with Kantar and a new partnership with SimilarWeb, which will bring expanded capabilities and new innovative solutions to marketers.
45% -
ights/Blog/Kantar-and-comScore-expand-upon-partnership-add-SimilarWeb
Understanding CNNs Unduplicated Cross Media Audience Footprint
comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand...
19% -
ights/Blog/Understanding-CNNs-Unduplicated-Cross-Media-Audience-Footprint
CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience
CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch...
39% -
ights/Press-Releases/2016/4/CNN-Leverages-comScore-Xmedia-to-Capture-Unified-View-of-Cross-Media-Audience
The CNN Cross-Media Report
In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors,...
10% -
ights/Presentations-and-Whitepapers/2016/The-CNN-Cross-Media-Report
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