Search for "company with 75M monthly users app NYSE 2015" returned 5467 matches

Lessons Learned in Digital Advertising

As digital advertising continues to grow in importance and sophistication, finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must.
10% - ights/Presentations-and-Whitepapers/2015/Lessons-Learned-in-Digital-Advertising-iMedia-Data-Summit-Japan-2015

受众分析，提升数字投资回报率

In this presentation, Cai Fang, Vice President, China, comScore, Inc., talked about enhancing digital return on investment (ROI) through consumer behaviour analysis. She shared how good media planning is based on proper understanding of target audience,...
20% - ights/Presentations-and-Whitepapers/2015/Consumer-Behaviour-Analysis-to-Enhance-Digital-ROI

It's a Cross-Platform World: Insights Into Today's Digital Consumer

In his participation to STIMA Congress, Stuart Wilkinson, Head of Industry Relations outlined the lessons that comScore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy...
11% - ights/Presentations-and-Whitepapers/2015/Its-a-Cross-Platform-World-Insights-Into-Todays-Digital-Consumer

Cyber Monday Surpasses 3 Billion in Total Digital Sales to Rank as Heaviest US Online Spending Day in History

comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 30 days of the November-December 2015 holiday season. For the holiday season-to-date,...
48% - ights/Press-Releases/2015/12/Cyber-Monday-Surpasses-3-Billion-in-Total-Digital-Sales-to-Rank-as-Heaviest-US-Online-Spending-Day-in-History

m-Commerce and Beyond

With the boom of digital technology and innovation over the years, we have seen a global shift from e-commerce on desktops to m-commerce through smartphones and tablets. Similarly, the travel and tourism industry has experienced strong growth in this...
28% - ights/Presentations-and-Whitepapers/2015/m-Commerce-and-Beyond

Campaign Validation today

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: NHT can infect all performance and effectiveness metrics that media buyers and sellers use to evaluate their success.
39% - ights/Presentations-and-Whitepapers/2015/Campaign-Validation-today

State of the U.S. Online Retail Economy in Q3 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market.
37% - ights/Presentations-and-Whitepapers/2015/State-of-the-US-Online-Retail-Economy-in-Q3-2015

The Bot is in the Room

In this presentation, comScore Director, Southeast Asia, Ace Singh, shared insights on non-human traffic– why it matters and why you should care in audience measurement, viewability measurement and holistic measurement.
22% - ights/Presentations-and-Whitepapers/2015/The-Bot-is-in-the-Room

Career Resources

Each month comScore creates a Data Insight presentation on a different topic in digital. In this December 2015 edition, the topic is "Career Resources".
46% - ights/Presentations-and-Whitepapers/2015/Career-Resources

Thanksgiving and Black Friday Jumpstart Online Holiday Season as Both Days Surpass 1 Billion in Desktop Spending

comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported U.S. desktop retail e-commerce spending for the first 27 days of the November–December 2015 holiday season. For the holiday season-to-date, $23.4 billion has been...
55% - ights/Press-Releases/2015/11/Thanksgiving-and-Black-Friday-Jumpstart-Online-Holiday-Season-as-Both-Days-Surpass-1-Billion-in-Desktop-Spending