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comScore Announces Launch of validated Campaign Essentials 20 in Brazil and Mexico
São Paulo, Brazil and Mexico City, Mexico, June 23, 2015 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced an enhancement to validated Campaign Essentials™ (vCE®) – now vCE 2.0 – to deliver advertising campaign insights...
31% -
ights/Press-Releases/2015/6/comScore-Announces-Launch-of-validated-Campaign-Essentials-20-in-Brazil-and-Mexico
comScore Ranks the Top 50 US Digital Media Properties for May 2015
comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for May 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
67% -
ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-May-2015
comScore Releases May 2015 US Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 192.9 million Americans watched online content videos via desktop computer in May 2015. Google Sites ranked...
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ights/Rankings/comScore-Releases-May-2015-US-Desktop-Online-Video-Rankings
comScore Named to Online Trust Alliance for Third Consecutive Year
We’re excited to share that comScore has once again earned a place on the Online Trust Alliance’s (OTA) annual Honor Roll. The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation...
29% -
ights/Blog/comScore-Named-to-Online-Trust-Alliance-for-Third-Consecutive-Year
The Verified Impression – Another “Tech Tax” or the Most Important Aspect of the Digital Mix?
Whilst brand safety, fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered and the impact of optimising towards...
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ights/Presentations-and-Whitepapers/2015/The-Verified-Impression
What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape
Understanding consumer digital behavior and competitor digital strategies has never been more important for insurance companies. In this presentation, Susan Engleson, head of comScore's Insurance Practice, talks about what insurers need to know about...
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ights/Presentations-and-Whitepapers/2015/What-Insurers-Need-to-Know-to-Succeed-in-an-EverChanging-Digital-Landscape
comScore Releases May 2015 US Desktop Search Engine Rankings
comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in May with 64.1 percent of search...
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ights/Rankings/comScore-Releases-May-2015-US-Desktop-Search-Engine-Rankings
Non-Human Traffic: Why it Matters and Why You Should Care
Ad fraud and invalid traffic (IVT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much IVT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t...
8% -
ights/Presentations-and-Whitepapers/2015/Invalid-Traffic-Why-it-Matters-and-Why-You-Should-Care
Viewability: Why It Still Doesn’t Add Up & What You Should Do About It
Viewability: Serge Matta will explain the causes of viewable impression variance and give a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. Prepare to walk away with real tools for maximizing use of...
27% -
ights/Presentations-and-Whitepapers/2015/Viewability
Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers
While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from comScore MobiLens® Plus, 65% of the mobile population (i.e. those who own either...
21% -
ights/Blog/Security-Concerns-Inhibit-Mobile-Banking-Adoption-Among-Older-Consumers
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