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It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni
It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni at Beet.TV's 2015 Beet Retreat.
23% -
ights/Videos/Interview/Better-Ad-Viewability-Drives-Better-Sales-comScore-s-Fulgoni
comScore Releases December 2014 US Desktop Online Video Rankings
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 195.7 million Americans watched online content videos via desktop computer in December 2014. Google Sites...
27% -
ights/Rankings/comScore-Releases-December-2014-US-Desktop-Online-Video-Rankings
comScore Ranks the Top 50 US Digital Media Properties for December 2014
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform...
52% -
ights/Rankings/comScore-Ranks-the-Top-50-US-Digital-Media-Properties-for-December-2014
Solving the Multi-Platform Video Measurement Challenge
Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with faster 4G internet speeds have fueled explosive growth....
16% -
ights/Blog/Solving-the-Multi-Platform-Video-Measurement-Challenge
comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase
Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making...
8% -
ights/Blog/comScore-in-Journal-of-Advertising-Research-on-Topic-of-Omni-Channel-Retailers-and-the-Consumer-Path-to-Purchase
App Wars: Does the little guy have a chance against Facebook, Apple & Google?
It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Are certain categories more popular than others? Do free apps do better than paid? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance.
24% -
ights/Videos/Interview/App-Wars-Does-the-little-guy-have-a-chance-against-Facebook-Apple-and-Google
How Facebook (and Twitter) are mastering mobile
How Facebook (and Twitter) are mastering mobile, Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile.
17% -
ights/Videos/Interview/How-Facebook-and-Twitter-are-mastering-mobile
Mit comScore Industry Trust das Versprechen von Programmatic Advertising einlosen
It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect programmatic world, buyers would achieve better results...
17% -
ights/Blog/Realizing-the-Promise-of-Programmatic-through-comScore-Industry-Trust
comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions
comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed...
38% -
ights/Press-Releases/2015/1/comScore-Brings-Independent-Metrics-to-Programmatic-Buying-to-Elevate-Quality-Inventory-and-Trust-in-Transactions
comScore Digital Analytix Selecionado pela Globocom como Solucao de Analytics
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that comScore Digital Analytix® has been selected by Globo.com as a source of analytics in order to obtain real-time insights in to their growing online video...
38% -
ights/Press-Releases/2015/1/comScore-Digital-Analytix-Selected-by-Globocom-as-Analytics-Solution
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