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IPG Mediabrands to Leverage Comscore Local TV Data

Comscore, Inc. today announced an expanded partnership with MAGNA, the investment and intelligence company of IPG Mediabrands, in which the media buying organization will begin leveraging Comscore’s local television ratings data to inform TV buys across...
29% - ights/Press-Releases/2023/5/IPG-Mediabrands-to-Leverage-Comscore-Local-TV-Data

NBA Playoffs Local News drive 27 increase in Viewing in Houston TX

Basketball and local news took over televisions in the Houston market during the week of April 17-23, 2023.
10% - ights/Blog/NBA-Playoffs-Local-News-drive-27-increase-in-Viewing-in-Houston-TX

Coachella 2023 Lineup stars partner brands influencers and fashion vibes on social media

Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.
8% - ights/Blog/Coachella-2023-Lineup-stars-partner-brands-influencers-and-fashion-vibes-on-social-media

Have the signal loss challenges of the future already arrived

It feels like just yesterday Google announced their plan to phase out the third-party cookie and sent the entire advertising industry into a tailspin.
35% - ights/Blog/Have-the-signal-loss-challenges-of-the-future-already-arrived

It’s All About the NBA Playoffs in Atlanta GA

The NBA Playoffs are here and basketball fans in Atlanta are tuning in to watch.
11% - ights/Blog/It-s-All-About-the-NBA-Playoffs-in-Atlanta-GA

Comscore to Announce First Quarter 2023 Financial Results

Comscore, Inc. (Nasdaq: SCOR) today announced that it plans to hold a conference call on Tuesday, May 9th at 5:00 p.m. ET to discuss its financial results for the first quarter ended March 31, 2023.
11% - ights/Press-Releases/2023/4/Comscore-to-Announce-First-Quarter-2023-Financial-Results

Your Guide to Summer Segment Activation

Make sure you're prepared with the right targeting segments for the summer season to help capitalize on increased consumer spend.
14% - ights/Presentations-and-Whitepapers/2023/Your-Guide-to-Summer-Segment-Activation

O filme Barbie viralizou E você pode ter ajudado

The first live-action Barbie movie is coming to the silver screen in July 2023.
19% - ights/Blog/The-Barbie-movie-went-viral-You-might-have-helped

A Championship Week for the Hartford New Haven CT Market

It was a big week for Connecticut sports fans in the Hartford-New Haven, CT market as the UConn Huskies won their fifth men’s national title and brought an end to another year of the NCAA College Basketball Tournament.
13% - ights/Blog/A-Championship-Week-for-the-Hartford-New-Haven-CT-Market