Search for "company with 75M monthly users app NYSE 2015" returned 5366 matches

Fusión EGM comScore

One of the main challenges in advertising is knowing the contribution of each support in our campaign diffusion. With this in mind, Ipsos and comScore have been working to successfully integrate our data and present a new multi-platform measurement system...
11% - ights/Presentations-and-Whitepapers/2016/EGM-comScore-Data-Fusion

Viewability Is Free… So What’s Next?

The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure of effectiveness; it is a table stake for digital advertising. With comScore offering free viewability...
11% - ights/Presentations-and-Whitepapers/2017/Viewability-Is-Free-So-What-is-Next

Lecciones Aprendidas en Publicidad Digital

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
11% - ights/Presentations-and-Whitepapers/2014/Lessons-Learned-in-Digital-Advertising-Report

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient manner is vital, and being able to quantify a return on...
11% - ights/Presentations-and-Whitepapers/2015/Lessons-Learned-in-Digital-Advertising

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future.
11% - ights/Presentations-and-Whitepapers/2014/Consumer-Purchase-Patterns-in-Online-Travel-Decisions-In-A-Multi-Platform-World

comScore and Warc Webinar: Lessons Learned in Digital Advertising


11% - ights/Presentations-and-Whitepapers/2014/comScore-and-Warc-Webinar-Lessons-Learned-in-Digital-Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty....
11% - ights/Videos/Products/Lessons-Learned-in-Digital-Advertising

Integrando Social Media al Proceso de Research

As part of the AMAI Congress 2014 in Mexico, there was a workshop about Social Media Research: Listening and Analyzing Engagement in Social Media where it was presented the landscape of social media and specific cases on how to leverage social media.
11% - ights/Presentations-and-Whitepapers/2014/Integrating-Social-Media-to-Research-Process

Improve Your Total Campaign Delivery Validation with vCE 2.0

Antoine Maringe and Hadidja Said Hassani introduce how and why it is critical to be able to measure that your ads are seen, by the right audience, in the right environment, free from non-human traffic and how comScore validated Campaign Essentials and...
11% - ights/Presentations-and-Whitepapers/2015/Improve-Your-Total-Campaign-Delivery-Validation-with-vCE-2-0

The Impact of Brazil’s Economy and Politics on Social Media

In this presentation, Tania Yuki, CEO and Founder of Shareablee, presented the state of Social Networks in Brazil and how political and economic developments have impacted the behavior of Brazilians.
11% - ights/Presentations-and-Whitepapers/2015/The-Impact-of-Brazils-Economy-and-Politics-on-Social-Media