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A Look at Local: How COVID-19 is Shaping Media Consumption
During this week’s Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in local markets across the U.S. – from changing demographics, to trending dayparts, to viewing across traditional TV...
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ights/Presentations-and-Whitepapers/2020/A-Look-at-Local-How-COVID-19-is-Shaping-Media-Consumption
Investing in Uncertainty: Brokerage Shopping during Coronavirus
During this Coffee with Comscore webinar, we examined how consumer brokerage shopping behaviors have shifted over the last few months including looking into trended shopping volumes and top-shopped products, advertising messaging across top brands, brokerage...
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ights/Presentations-and-Whitepapers/2020/Investing-in-Uncertainty-Brokerage-Shopping-during-Coronavirus
comScore 2014 Latin America & U.S. Hispanic Digital Summit
Learn about the latest digital trends affecting the Latin American and U.S. Hispanic segments. Review our 2014 LATAM Digital Future in Focus with the latest digital highlights, explore prevailing trends and view exciting new tools in action.
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ights/Presentations-and-Whitepapers/2014/comScore-2014-Latin-America-US-Hispanic-Digital-Summit
Cross Platform Audience Measurement and the Future of Media
How do you deliver the granular reporting of cross-media consumption needed for media planning, campaign optimisation and programmatic trading?
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ights/Presentations-and-Whitepapers/2016/Cross-Platform-Audience-Measurement-and-the-Future-of-Media
Non-Human Traffic: Why It Matters and Why You Should Care
The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development,...
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ights/Presentations-and-Whitepapers/2015/Non-Human-Traffic-Why-It-Matters-and-Why-You-Should-Care2
It's a Cross-Platform World: Insights Into Today's Digital Consumer
In his participation to STIMA Congress, Stuart Wilkinson, Head of Industry Relations outlined the lessons that comScore has learned -- and which advertisers need to understand – if they are to effectively communicate with, and market to, today’s digitally-savvy...
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ights/Presentations-and-Whitepapers/2015/Its-a-Cross-Platform-World-Insights-Into-Todays-Digital-Consumer
Introducing Expanded Mobile and New Multi-Platform Measurement in Indonesia
We are pleased to have hosted the comScore Indonesia Exclusive Event at the InterContinental Jakarta MidPlaza on 30 March 2017, to share more about the launch of new multi-platform measurement, as well as major enhancements to mobile measurement in Indonesia...
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ights/Presentations-and-Whitepapers/2017/Introducing-Expanded-Mobile-and-New-Multi-Platform-Measurement-in-Indonesia
comScore Releases Japan Desktop Online Video Rankings for October 2016
Tokyo, Japan, 10 January 2017 – comScore, Inc. (NASDAQ: SCOR) today released Japan data from the comScore Video Metrix® service, showing that Google Sites, Yahoo Sites and Teads ranked as the top 3 online video properties by unique viewers in October...
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ights/Rankings/comScore-Releases-Japan-Desktop-Online-Video-Rankings-for-October-2016
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
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ights/Videos/Interview/How-MVPDs-Will-Extend-Addressable-Ads-Nationwide-Comcast-s-Larry-Allen
TV Must Embrace Digital-Style Buying
Nicolle Pangis, CEO of Ampersand – the initiative of Comcast, Cox and Charter designed to make the buying of addressable TV easier, sat down for a video interview with Beet.TV after the group launched a new tool for that.
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ights/Videos/Interview/TV-Must-Embrace-Digital-Style-Buying
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