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Finland Top 20 February 2014
Google topped the list of Top Online Properties, reaching more than 3.4 million people with its online offerings. Leading publishers Sanoma Group and Alma Media rank at 2nd and 3rd position, reaching 95.8% and 95.0% of the total online population, respectively. Yleisradio...
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ights/Rankings/Finland-Top-20-February-2014
Unlocking Programmatic’s Potential: Bringing comScore Industry Trust to the UK
Programmatic has seen an unprecedented growth over the past few years. Buyers, sellers and platforms are praising its ability to drive automation, efficiency, and ROI. But the question arising in the industry is whether high quality inventory is being...
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ights/Presentations-and-Whitepapers/2015/Unlocking-Programmatic-s-Potential-Bringing-comScore-Industry-Trust-to-the-UK
The Digital Dilemma: Ad Fraud, Viewability and Beyond
When advertisers invest in ad campaigns, what they are looking for is audience, or eyeballs. However, what is bought are actually ad impressions, which are served onto webpages. Were the impressions served to a human, or a bot? Was the ad viewable in...
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ights/Presentations-and-Whitepapers/2016/The-Digital-Dilemma-Ad-Fraud-Viewability-and-Beyond
Cyber Five Critical to Fighting Back from Slow Start to Holiday Season
comScore has reported very healthy online spending numbers this holiday season, but it didn’t start out that way. Early in the season we saw slowing desktop e-commerce year-over-year growth, marked by a sharp dip in the 7-day trailing average trend. This...
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ights/Blog/Cyber-Five-Critical-to-Fighting-Back-from-Slow-Start-to-Holiday-Season
State of Retail 2020 Webinar
2020 has been a landmark year for the retail and ecommerce industries. Online spending continues to grow despite the pandemic, retailers are navigating a new era of physical store closures and an unprecedented holiday shopping season looms on the horizon....
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ights/Presentations-and-Whitepapers/2020/State-of-Retail-2020-Webinar
2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer...
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ights/Presentations-and-Whitepapers/2021/2021-State-of-OTT-Discover-How-OTT-Has-Changed-the-Media-Consumption-Landscape
The CNN Cross-Media Report
In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors,...
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ights/Presentations-and-Whitepapers/2016/The-CNN-Cross-Media-Report
UK Males Far More Engaged With Online Videos
In the UK, the gender split for the online video landscape in terms of actual size is evenly split (18.1 million males vs 17.1 million females) but a look at the engagement presents a different picture. An average male watches 372.2 videos compared to...
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ights/Infographics/UK-Males-Far-More-Engaged-With-Online-Videos2
Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile
To better reflect the changing state of digital media consumption today, comScore MMX Multi-Platform provides unduplicated audience measurement across various media platforms, including PC browsing, PC video streams and on-network mobile browsing usage...
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ights/Infographics/Just-Eat-Group-Extends-UK-Reach-by-14-When-Accounting-for-Mobile
comScore Releases the 2012 U.S. Digital Future in Focus
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile...
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ights/Press-Releases/2012/2/comScore-Releases-the-2012-U.S.-Digital-Future-in-Focus
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