2020 has been a landmark year for the retail and ecommerce industries. Online spending continues to grow despite the pandemic, retailers are navigating a new era of physical store closures and an unprecedented holiday shopping season looms on the horizon.
Comscore's "State of Retail" presentation introduced insights from Comscore's 2020 State of Retail Report, which examines the impact of shifting trends across the retail industry and the challenges and opportunities in this space.
Key questions answered in this presentation include:
For a more in-depth outlook on the current retail space, the 2020 State of Retail Report offers our predictions for what to expect in the future along with suggestions on current ways to connect with these audiences.
Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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