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Unlocking the Addressable Future
Comscore invited industry stakeholders from across the media ecosystem to take part in a 50-minute workshop and explore the possibilities of an addressable future, including why addressable advertising is necessary, and the best way to position the addressable...
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ights/Videos/Interview/Unlocking-the-Addressable-Future
Comscore Autumn Summit Highlights
In November 2019, Comscore hosted its Autumn Summit in London. Check out the highlights from the day in our new video.
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ights/Videos/Interview/Comscore-Autumn-Summit-Highlights
From Viral to Tribal: The Next Frontier of Publishing
In this presentation, called “From Viral to Tribal: The Next Frontier of Publishing” Comscore shared new insights on how Generation X, Millennials and Generation Z consume news content.
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ights/Presentations-and-Whitepapers/2019/From-Viral-to-Tribal-The-Next-Frontier-of-Publishing2
Understanding online behaviour of women and Branded Content
Learn how to maximise the effectiveness of marketing campaigns and ROIs through understanding the online behaviour of Women and Branded Content.
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ights/Presentations-and-Whitepapers/2019/Understanding-online-behaviour-of-women-and-Branded-Content
Local TV & Agency Sales Conference 2018
This presentation sights and updates from comScore executives, including product & strategic updates tailored to the Local TV market. In addition to comScore presentations, we were joined on stage by Anne Schelle, Managing Director of Pearl TV and Dr....
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ights/Presentations-and-Whitepapers/2018/Local-TV-and-Agency-Sales-Conference-2018
State of Gaming in the UK
This report investigates the digital gaming landscape, the demographics of gamers, and the platforms used as well as the impact of the coronavirus pandemic on gaming behaviour, to provide new insights for those targeting this group.
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ights/Presentations-and-Whitepapers/2020/State-of-Gaming-in-the-UK
Medición publicitaria y creativa
Comscore Ad Metrix® provides comprehensive person-level insight into the online advertising landscape, including social, to reveal powerful strategic and competitive intelligence.
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ducts/Digital/Ad-and-Creative-Measurement
Mobile Market Research
Comscore MobiLens® Plus is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, demographics and key landscape trends.
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ducts/Digital/Mobile-Market-Research
The Multi-Screen Path to Purchasing
Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the-go. As new purchasing channels open up, it is important...
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ights/Presentations-and-Whitepapers/2013/The-MultiScreen-Path-to-Purchasing
Lessons Learned in Digital Advertising
As digital advertising continues to grow in importance and sophistication, finding ways to do this in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must.
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ights/Presentations-and-Whitepapers/2015/Lessons-Learned-in-Digital-Advertising-iMedia-Data-Summit-Japan-2015
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