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UKOM Insights - Mums Online
Since Mother’s day is this Sunday, what better time to look at mums’ behaviour online. Smartphones account for the majority share of females’ time online, but how does having children at home also impact platform usage?
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ights/Presentations-and-Whitepapers/2017/UKOM-Insights-Mums-Online
A New Model For Cross-Platform Measurement
At the Advertising Research Foundation (ARF) Annual Conference, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement.
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ights/Presentations-and-Whitepapers/2017/A-New-Model-For-Cross-Platform-Measurement
Publishers: Prove your quality to reclaim market share
In this presentation, Martin Bromfield, VP Advertising EMEA, comScore provides insights into whether premium publishers hold a premium audience relationship, looking at key insights into how publishers can convince buyers of media quality to reclaim market...
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ights/Presentations-and-Whitepapers/2016/Publishers-Prove-your-quality-to-reclaim-market-share
Ad Metrix
Comscore Ad Metrix® provides comprehensive person-level insight into the online advertising landscape, including social, to reveal powerful strategic and competitive intelligence.
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ducts/Advertising/Ad-and-Creative-Measurement
Brandwatch
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ducts/Social/Brandwatch
State of the U.S. Online Retail Economy through January 2009
comScore Chairman Gian Fulgoni presents a quarterly review of the state of the U.S. online retail economy through January 2009.
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ights/Presentations-and-Whitepapers/2009/State-of-the-U.S.-Online-Retail-Economy-through-January-2009
Wireless Consumer Segmentation Analysis
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ights/Presentations-and-Whitepapers/2007/Wireless-Consumer-Segmentation-Analysis
The Importance of Getting Beyond Big in Online Video
When it comes to making online video audiences targetable and valuable, big sweeping numbers and unfamiliar, ambiguous metrics such as ‘streams’ can mislead us into thinking that video is complicated, or that video audiences are somehow hard to understand...
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ights/Presentations-and-Whitepapers/2009/The-Importance-of-Getting-Beyond-Big-in-Online-Video
comScore Case Study: The U.S. Postal Service
The USPS selected comScore as an objective and reputable source to measure the impact paper catalogs have on online sales across multiple retail industries.
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ights/Presentations-and-Whitepapers/2009/comScore-Case-Study-The-U.S.-Postal-Service
From Keywords to Content: Extend the Power of Search Branding
Showcasing the latest research data, comScore demonstrates the impact that search engine marketing has on online branding, while Vibrant presents current examples of marketers who leverage in-text advertising solutions to extend the reach of their keyword...
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ights/Presentations-and-Whitepapers/2010/From-Keywords-to-Content-Extend-the-Power-of-Search-Branding
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