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Our Commitment to Responsible Media
We believe the time is now to rebuild trust and move the industry forward. Comscore’s Halo Initiative is our commitment to support responsible media and work with partners like Ad Fontes Media to close the widening gap for data, insights and innovation...
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ights/Presentations-and-Whitepapers/2023/Halo-Initiative
Breaking through the clutter with Knorr Marketing
Case Study: A furniture store client wanted to better reach target customers in two counties—but they were unable to analyze by county when relying on total market data.
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e-Studies/Breaking-through-the-clutter-with-Knorr-Marketing
Public Broadcasters vs Terrestrial Broadcasters: Who has Largest Share of Online Video?
As the European video landscape continues to evolve, the share of videos delivered via public and terrestrial broadcasters seems to differ significantly across various countries. Looking in particular at the UK, Germany and France, in September 2013 the...
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ights/Infographics/Public-Broadcasters-vs-Terrestrial-Broadcasters-Who-has-Largest-Share-of-Online-Video
Food and Grocery Social Media Ranking by Engagement
The food and grocery industry in India is a large and diverse sector that includes a wide range of products, from packaged foods and beverages to fresh produce, meat, and dairy. It’s a sector that has been growing rapidly, driven by a growing population,...
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ights/Rankings/Food-and-Grocery-Social-Media-Ranking-by-Engagement
Getting Beyond Big – and How to Make 14 Billion Video Streams a Month Count
Fourteen billion is a big number, and we like big numbers. They have impact. They are bold. They make great headlines (see above). But when it comes to making online video audiences targetable and valuable, big sweeping numbers can mislead us into thinking...
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ights/Blog/Getting-Beyond-Big-and-How-to-Make-14-Billion-Video-Streams-a-Month-Count
vCE Audience Viewability Benchmarks Reinforce Message Normal is a Relative Term
Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions...
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ights/Blog/vCE-Audience-Viewability-Benchmarks-Reinforce-Message-Normal-is-a-Relative-Term
comScore Receives ABC Certification for Content Verification
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today received certification from the ABC (Audit Bureau of Circulations) for its Content Verification (CV) solution, continuing its status as a certified solution for the digital...
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ights/Press-Releases/2014/5/comScore-Receives-ABC-Certification-for-Content-Verification
comScore Brings Its Core Digital Data into a Single Unified View
comScore, a trusted currency for planning, transacting and evaluating media across platforms, today announced the full unification of its digital audience measurement data in comScore’s exploration and visualization tool, MyMetrix Explore. This update...
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ights/Press-Releases/2018/10/comScore-Brings-Its-Core-Digital-Data-into-a-Single-Unified-View
Comscore is Recognized by West African Industry Association for Outstanding Contributions to Region
Comscore today announced that it has been given the “Emerging Cinema Markets Award for Outstanding Contribution” by the Cinema Exhibitors Association of Nigeria (CEAN) for its leadership and contributions to box office measurement for the region
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ights/Press-Releases/2019/11/Comscore-is-Recognized-by-West-African-Industry-Association-for-Outstanding-Contributions-to-Region
Cooking and Organizing Are Top Screenless Activities During Pandemic
To get a pulse on consumer sentiment and offline behavior during the coronavirus pandemic, Comscore asked questions relating to the COVID-19 pandemic as a part of several of our syndicated surveys.
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ights/Blog/Cooking-and-Organizing-Are-Top-Screenless-Activities-During-Pandemic
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