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COVID-19 and its impact on Digital Media Consumption in India
In this presentation, we share industry-specific insights on rapidly shifting media consumption trends across the digital landscape and offer perspective to help agencies and advertisers strategically reach their target consumers in an evolving media...
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ights/Presentations-and-Whitepapers/2020/COVID-19-and-its-impact-on-Digital-Media-Consumption-in-India
Understanding Media Consumption During the Coronavirus Pandemic
Our “Understanding Media Consumption During the Coronavirus Pandemic“ webinar shares industry-specific insights on rapidly shifting media consumption trends across TV and digital, and offers perspective to help agencies and advertisers strategically reach...
9% -
ights/Presentations-and-Whitepapers/2020/Understanding-Media-Consumption-During-the-Coronavirus-Pandemic
How COVID19 is Shaping Media Consumption in New York, Philadelphia and Boston
9% -
ights/Presentations-and-Whitepapers/2020/How-COVID19-is-Shaping-Media-Consumption-in-New-York-Philadelphia-and-Boston
Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper
In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies
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ights/Presentations-and-Whitepapers/2014/Optimizing-Content-and-Marketing-Strategies-for-Todays-Health-Insurance-Shopper
2014 LATAM Digital Future in Focus
The "2014 LATAM Digital Future in Focus" explores highlights and prevailing trends of today's digital media landscape. In this year's report, we've dedicated a section to the analysis of the U.S. Hispanic Segment.
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ights/Presentations-and-Whitepapers/2014/2014-LATAM-Digital-Future-in-Focus
Unlocking The Power of Programmatic
Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute,...
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ights/Presentations-and-Whitepapers/2016/Unlocking-The-Power-of-Programmatic
Desayuno: Midiendo la Salud de Marca
Given the continuous need for understanding the factors that drive changes in a brand and in the market, it is required to have indicators that allow you to adjust your strategies. In this presentation, Lisa Hutton, shares how to measure brand health...
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ights/Presentations-and-Whitepapers/2015/Measuring-Brand-Health-Breakfast
comScore on Programmatic
In our comScore on Programmatic event, we discussed how the potential of programmatic has been overshadowed by issues like fraud, viewability and brand safety and the need to rely on trust for a good relationship between all players in the digital ecosystem.
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ights/Presentations-and-Whitepapers/2015/comScore-on-Programmatic
Just Press Play - How To Maximize The Value Of Video For Increased Revenues
During this tour, Thomas presented three areas of focus for optimizing your video content for increasing revenue: video consumption, quality of service, and ad consumption.
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ights/Presentations-and-Whitepapers/2015/Just-Press-Play
Planejando em um mundo multiplataforma
Nearly half of Brazilians now go online using multiple platforms. Clearly this has changed the way in which we live our media lives, so it’s not a wild assertion that it should also influence the ways in which media is planned, bought and sold.
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ights/Presentations-and-Whitepapers/2016/Planning-in-a-Multi-Platform-World
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