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Comscore Campaign Ratings Local
CCR Local Reporting helps advertisers gain person-level insights into campaign performance in the U.S. Top the U.S. Top 100 Ranked Markets + 29 Additional Markets Hispanic Markets
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e-Studies/Comscore-Campaign-Ratings-Local
Google Plus Reaches 20 Million Visitors in 21 Days
comScore recently released a first look at visitation to Google+. As of July 19, comScore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks.
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ights/Infographics/Google-Plus-Reaches-20-Million-Visitors-in-21-Days
Men More Difficult to Persuade with Advertising than Women
In a study of 292 television copy tests that accounted for about 200,000 respondents, comScore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages than women.
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ights/Infographics/Men-More-Difficult-to-Persuade-with-Advertising-than-Women
Top Groupon Markets by Percent Reach
Although Groupon's largest audience by sheer size is the U.S., its largest market by online penetration is Poland where it reached 12.4% of visitors age 15+ from a home or work location in April 2011.
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ights/Infographics/Top-Groupon-Markets-by-Percent-Reach
U.S. Tax Visitation Gears Up Later in the Tax Season
In January 2013, visitation to online tax services dropped for the whole industry relative to the same time period in 2012. This trend is observed both for the top online do-it-yourself (DIY) tax preparation providers (TurboTax, H & R Block,...
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ights/Infographics/US-Tax-Visitation-Gears-Up-Later-in-the-Tax-Season
Spain vs The Netherlands The Digital Football Match
The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the social media and digital omnivore’s age.
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ights/Infographics/Spain-vs-The-Netherlands-The-Digital-Football-Match
My Davos Moments
I thought I’d share my “Davos Moments” with you, when what I witnessed was so powerful I got chills. One session alone spawned three such moments.
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ights/Blog/My-Davos-Moments
Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Media Spend
One recent comScore study revealed that the view-through impact of online display ads can have the same impact on sales as what has traditionally been ascribed to TV ads.
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ights/Blog/Forget-the-Click-How-the-Click-Thru-Metric-is-Holding-Back-Digital-Media-Spend
Big Money Medium, Sub-Optimal Creative: Why Now is the Time for a Creative Revolution in Digital Advertising
comScore ARS recently released the results of years of research illustrating the relative importance of creative (vs. media) in driving ad-induced sales. comScore ARS has been in the business of ad copy-testing for 40 years, conducting extensive research...
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ights/Blog/Big-Money-Medium-Sub-Optimal-Creative-Why-Now-is-the-Time-for-a-Creative-Revolution-in-Digital-Advertising
Una nueva era digital - Sobre el futuro de la medición y análisis de los medios digitales
Media fragmentation is occurring at light-speed in today’s multi-platform environment, which features not only TVs and computers, but smartphones, tablets, gaming platforms and a seemingly ever-increasing number of emerging devices. In this manifesto...
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ights/Presentations-and-Whitepapers/2012/Brave-New-Digital-World
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