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Path-to-Purchase Research
Understand the consumer research process leading up to conversion
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ducts/Marketing-Impact/Path-to-Purchase-Research
Online Media Measurement: It’s Not Like Betamax Vs VHS
Josh Chasin, comScore Chief Research Officer, attended the BeetTV Video Ad Fraud & Viewability Leadership Summit in June. In this interview with Robert Andrews, Josh talks about validated Campaign Essentials.
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ights/Videos/Interview/Online-Media-Measurement-It-s-Not-Like-Betamax-Vs-VHS
Mobile Audience Campaign Measurement Arrives in Canada and the UK
Earlier this month, we announced the expansion of mobile audience reporting capabilities in validated Campaign Essentials (vCE) in Canada and the UK. This expansion results in part from our global data partnerships, including recently-added Spotify. This...
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ights/Blog/Mobile-Audience-Campaign-Measurement-Arrives-in-Canada-and-the-UK
Brand Effectiveness
Comscore’s Ad Effectiveness solution is a comprehensive suite of products that provides the flexibility and insights you need to pull ahead in the market.
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ducts/Marketing-Impact/Brand-Effectiveness
"F9" International Edition
Universal Pictures’ “F9” is the No. 1 movie in the world this weekend as it kicked off its international run in eight markets including Korea, Hong Kong, Russia, the Middle East and China.
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ights/Videos/Box-Office-Bites/F9-International-Edition
The State of the "New Normal"
It seems nothing has been left untouched by the major events of 2020. Branded content is no exception. Join Shareablee’s Kaitlyn Harrison and Jason Clough to learn what has changed in the branded content space, both good and bad, as well as why publishers...
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ights/Presentations-and-Whitepapers/2020/The-State-of-the-New-Normal
Coronavirus and Messaging on Social
The outbreak of COVID-19 changed everyday life for people around the world. These large scale changes impacted social media as well, and the space is not the same as it was before the virus.
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ights/Presentations-and-Whitepapers/2021/Coronavirus-and-Messaging-on-Social
Back to Regularly Scheduled Programming in Austin TX
As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs.
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ights/Blog/Back-to-Regularly-Scheduled-Programming-in-Austin-TX
Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand
H&L used Comscore’s privacy-friendly contextual audiences to help a leading automotive brand achieve the most efficient Cost-Per-Action.
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e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Automotive-Brand
2023 State of Streaming
Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
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ights/Presentations-and-Whitepapers/2023/2023-State-of-Streaming
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