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Filmmaker Interview - Rod Rinks Director of "Made In Mexico" Joins Paul Dergarabedian

Paul chats with Rod "Tutti" Rinks about his new feature film "Made In Mexico" starring Lillo Brancato and Rod himself in this feature comedy film shot in just 6 days and a $20,000 budget!
10% - ights/Videos/Interview/Filmmaker-Interview-Rod-Rinks-Joins-Paul-Dergarabedian

How Local Newsrooms Can Go Deeper with Data

Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
12% - ights/Blog/How-Local-Newsrooms-Can-Go-Deeper-with-Data

Capturing Instagram Reels data

With Instagram Reels owning 20% of the time people spend on Instagram and 45% of Instagram users interacting with Reels content at least one each week1, it’s no surprise the surge in short form video content continues to accelerate in 2022.
33% - ights/Blog/Capturing-Instagram-Reels-data

Comscore Announces CEO Appointment

Comscore, Inc. announced today that Jon Carpenter, who has served as the company’s chief financial officer since November 2021, has been appointed by Comscore’s board of directors as chief executive officer, effective today.
28% - ights/Press-Releases/2022/7/Comscore-Announces-CEO-Appointment

From airlines to hotels to online travel agents: online consumer behaviours shaping the travel industry in India

In this report we look at online behaviours that impact the travel industry in India. In doing so, we identify opportunities that marketing professionals in the industry can leverage as well as patterns worth investigating further.
19% - ights/Presentations-and-Whitepapers/2022/From-airlines-to-hotels-to-online-travel-agents-India

Comscore Named As A Best Place To Work

Comscore today announced that LinkedIn has named it as a top 25 place to work in the Media and Entertainment Industry.
29% - ights/Press-Releases/2022/6/Comscore-Named-As-A-Best-Place-To-Work

Making Data Simple with Comscore Total Digital

For the first time, Comscore Total Digital gives marketers, agencies and publishers combined digital and social measurement in one intuitive interface. Take a look at some of the key visual insights that will simplify the way you work.
20% - ights/Blog/Making-Data-Simple-with-Comscore-Total-Digital

Elvis plus Musical Biopics - Comscore Box Office Overview

Comscore's senior media analyst Paul Dergarabedian with his latest Comscore Exclusive Box Office Overview focusing this week on #elvismovie & musical biopics historically on the big screen!
9% - ights/Videos/Box-Office-Bites/Elvis-plus-Musical-Biopics-Comscore-Box-Office-Overview

Horizon Media to Test Comscore Local TV Measurement Data as New Form of Currency

Comscore, Inc. today announced that Horizon Media is testing Comscore’s local TV measurement solution as a new form of currency for 2023 planning and buying.
32% - ights/Press-Releases/2022/6/Horizon-Media-to-Test-Comscore-Local-TV-Measurement-Data-as-New-Form-of-Currency

How Comscore and YouTube Unlock the Power of CTV

Consumers are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. For advertisers, the opportunity to effectively reach and engage consumers in this dynamic...
11% - ights/Blog/How-Comscore-and-YouTube-Unlock-the-Power-of-CTV