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Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile
As cities reopen and consumers are once again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers will recommend Digital Out of Home in their media...
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ights/Blog/Introducing-Digital-Out-of-Home-Venue-Categories-in-Plan-Metrix-Mobile
Entertainment in 2022: behavioural trends in India
In this report we look at home entertainment in India, with a focus on digital music, video, and OTT.
32% -
ights/Presentations-and-Whitepapers/2022/Entertainment-in-2022-behavioural-trends-in-India
Entertainment in 2022: behavioural trends in Malaysia
In this report we look at home entertainment in Malaysia, with a focus on digital music, video, and OTT.
32% -
ights/Presentations-and-Whitepapers/2022/Entertainment-in-2022-behavioural-trends-in-Malaysia
Entertainment in 2022: behavioural trends in Indonesia
In this report we look at home entertainment in Indonesia, with a focus on digital music, video, and OTT.
32% -
ights/Presentations-and-Whitepapers/2022/Entertainment-in-2022-behavioural-trends-in-Indonesia
Let the Madness Begin: Social Brackets
Explore the brackets of top performing social platforms, pages, teams & influencers and posts through our latest March Madness tournament-style infographic. With the Men’s and Women’s NCAA college basketball tournaments kicking off this week, we are already...
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ights/Infographics/Let-the-Madness-Begin-Social-Brackets
Key Moments from the Paralympics on Social Media
From March 4th to 13th, Paralympic athletes from around the world came together to compete, and the world took notice. It captured the attention of social media audiences – there were over 4 million social actions across Facebook, Twitter, and Instagram...
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ights/Blog/Key-Moments-from-the-Paralympics-on-Social-Media
Total Digital
Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
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ducts/Social/Total-Digital
Data Explorer
Power your pitches and show true ROI with Data Explorer, Powered by Shareablee.
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ducts/Social/Data-Explorer
Comscore and Standard Media Index Launch First Effective Cost-per-Thousand eCPM Metric
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is partnering with Standard Media Index, the authority for media spend and pricing data, to offer the industry’s first advanced eCPM metric for...
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ights/Press-Releases/2022/3/Comscore-and-Standard-Media-Index-Launch-First-Effective-Cost-per-Thousand-eCPM-Metric
How to rewrite your social playbook for monetization
Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social platforms...
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ights/Blog/How-to-rewrite-your-social-playbook-for-monetization
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