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Comscore Reports TV Viewing Engagement for Week Ending April 25 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 25, 2021.
23% - ights/Press-Releases/2021/5/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-25-2021

The UK Travel Industry: Comscore Custom Research

As UK consumers eagerly await the latest updates from the government on travel restrictions, Comscore has analysed how consumers have been interacting with travel sites.
15% - ights/Blog/The-UK-Travel-Industry-Comscore-Custom-Research

As we approach Summer Season US Consumers are Traveling Again

With over a year of COVID in the rear-view mirror, the world has had a lot of time to adjust to a modified way of life. But one area of continued pessimism and uncertainty is travel. The travel industry was hit harder than most categories when the pandemic...
14% - ights/Blog/As-we-approach-Summer-Season-US-Consumers-are-Traveling-Again

Comscore Reports First Quarter 2021 Results

Comscore Reports First Quarter 2021 Results. Recapitalization Transaction Adds Key Strategic Partners and Strengthens Balance Sheet. First Quarterly Year-Over-Year Revenue Increase Since 2018. Expanded Partnership for Addressable Advertising.
16% - ights/Press-Releases/2021/5/Comscore-Reports-First-Quarter-2021-Results

Comscore Receives Video Viewability Accreditation from Media Rating Council

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has earned Media Rating Council (MRC) accreditation for its integrated viewability product for video on Facebook. Accredited...
30% - ights/Press-Releases/2021/5/Comscore-Receives-Video-Viewability-Accreditation-from-Media-Rating-Council

A distanza di un anno dall’inizio della pandemia si consolida la crescita dell’utilizzo di Internet nel nostro Paese

I dati di misurazione dell’Audience digitale di Comscore (NASDAQ: SCOR) a marzo 2021 permettono di tracciare un quadro del comportamento online della popolazione digitale italiana (40,2 milioni di visitatori unici) a un anno di distanza dall’inizio della...
7% - ights/Blog/A-distanza-di-un-anno-dall-inizio-della-pandemia-si-consolida-la-crescita-dell-utilizzo-di-Internet-nel-nostro-Paese

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under...
34% - ights/Press-Releases/2021/5/Comscore-Announces-New-Agreement-with-Lightbox-OOH-Video-Network-for-Digital-Out-of-Home-Measurement

Comscore Reports TV Viewing Engagement for Week Ending April 18 2021

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending April 18, 2021.
23% - ights/Press-Releases/2021/4/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-April-18-2021

How Home Improvement Brands Can Stay Top-of-Mind With Smarter TV Buys

As COVID restrictions ease, how can home improvement brands navigate the spring season by refining their TV campaigns to stay top-of-mind during the upcoming recovery?
11% - ights/Infographics/How-Home-Improvement-Brands-Can-Stay-Top-of-Mind-With-Smarter-TV-Buys

How OTT Viewership Has Responded to the Rise of New Services

To state the obvious, 2020 has been like no other year. With most Americans confined to their homes because of the coronavirus pandemic creating a “captive” audience, the demand for streaming content from home skyrocketed, leading to abrupt changes in...
33% - ights/Blog/How-OTT-Viewership-Has-Responded-to-the-Rise-of-New-Services