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Fearmongering in CTV Advertising – The Truth of CTV Ad Fraud and Brand Safety

With cold weather approaching, remote learning in action, and seemingly every content provider developing its own streaming service, more consumers than ever are consuming connected TV (CTV) programming.
27% - ights/Blog/Fearmongering-in-CTV-Advertising-The-Truth-of-CTV-Ad-Fraud-and-Brand-Safety

How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
11% - ights/Videos/Interview/How-MVPDs-Will-Extend-Addressable-Ads-Nationwide-Comcast-s-Larry-Allen

Predictive Audiences for Connected TV

Comscore’s Rachel Gantz and Guido Fambach recently hosted a webinar about predictive audiences for connected TV (CTV). The session, facilitated through Mediatel, introduced Comscore’s latest innovation in audience targeting for Europe.
26% - ights/Blog/Predictive-Audiences-for-Connected-TV

Comscore Chief Commercial Officer Chris Wilson to Participate in BIA Webinar on Future of OTT

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Chris Wilson, Chief Commercial Officer, Comscore, will participate in BIA Advisory Services' OTT Ecosystem Players...
11% - ights/Press-Releases/2020/10/Comscore-Chief-Commercial-Officer-Chris-Wilson-to-Participate-in-BIA-Webinar-on-Future-of-OTT

‘TV Will Never Be the Same’ After Addressability

Carol Hinnant, Chief Revenue Officer at Comscore, discusses television audience measurement and the future of addressable advertising in an interview with Beet TV's Robert Williams.
12% - ights/Videos/Interview/TV-Will-Never-Be-the-Same-After-Addressability

State of Retail 2020 Webinar

2020 has been a landmark year for the retail and ecommerce industries. Online spending continues to grow despite the pandemic, retailers are navigating a new era of physical store closures and an unprecedented holiday shopping season looms on the horizon....
10% - ights/Presentations-and-Whitepapers/2020/State-of-Retail-2020-Webinar

2020 State of Retail

The 2020 State of Retail report includes 60 pages of insights to help advertisers and brands find ways to connect with this engaged and evolving audience.
10% - ights/Presentations-and-Whitepapers/2020/State-of-Retail-2020

Comscore Senior Vice President John Bulgrin to Discuss Future of OTT

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that John Bulgrin, Senior Vice President, Commercial, will be speaking at the Advertising Research Foundation’s (ARF) OTTxScience...
11% - ights/Press-Releases/2020/10/Comscore-Senior-Vice-President-John-Bulgrin-to-Discuss-Future-of-OTT

Comscore Snapshots: online health in Europe

This week’s snapshot looks at the consumption of online health content and services in Europe. Our analysis includes statistics for France, Germany, Italy, Spain, and the UK, with EU5 averages for benchmarking purposes.
22% - ights/Blog/Comscore-Snapshots-online-health-in-Europe