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Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide Cox Media Group (CMG) with TV measurement in six new markets: Syracuse, NY, Spokane, WA, Idaho Falls, ID,...
37% - ights/Press-Releases/2020/6/Comscore-and-Cox-Media-Group-Announce-Expansion-Agreement-for-Television-Measurement

Measuring Ad Networks


37% - ights/Press-Releases/2008/08/Measuring-Ad-Networks

comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

SÃO PAULO, SP, September, 20th, 2016 – comScore (NASDAQ: SCOR) announced recently in the US the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines...
37% - ights/Press-Releases/2016/9/comScore-Study-Finds-Advertising-on-Premium-Publisher-Sites-Drives-Higher-Ad-Effectiveness

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data? How important is viewabilty? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on...
37% - ights/Videos/Presentation/How-do-you-evaluate-quality-delivery

comScore Reports May 2010 US Mobile Subscriber Market Share

comScore today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2010 compared to the preceding three-month average.
37% - ights/Press-Releases/2010/7/comScore-Reports-May-2010-US-Mobile-Subscriber-Market-Share

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such...
37% - ights/Blog/Web-TV-Shows-Promise-But-Lack-of-Paid-Search-Strategy-is-Puzzling

comScore Media Metrix is the First Digital Content Audience Measurement Service Accredited by the Media Rating Council

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced today that the Media Rating Council (MRC) has voted to grant accreditation to Media Metrix®, comScore’s flagship syndicated digital audience measurement service....
37% - ights/Press-Releases/2016/1/comScore-Media-Metrix-is-the-First-Digital-Content-Audience-Measurement-Service-Accredited-by-the-Media-Rating-Council

comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

Today, I’m excited to announce that comScore acquired Proximic, Inc. Bringing the Proximic offerings to comScore will further help our customers to optimize their advertising campaigns and create much needed transparency in the online advertising ecosystem....
37% - ights/Blog/comScore-Acquires-Proximic-to-Bring-Enhanced-Trust-and-Transparency-to-Digital-Advertising

Combating Misinformation Warfare: Responsible Action During the Current Conflict and Beyond

The Comscore and NewsGuard teams continue to develop and offer tools which can be used by anyone who wants to keep their brand from the tarnish associated with information warfare and avoid supporting purveyors of misinformation unintentionally with advertising...
37% - ights/Blog/Combating-Misinformation-Warfare-Responsible-Action-During-the-Current-Conflict-and-Beyond

comScore ARS Reports Decline in Loyalty for Many Consumer Goods Brands During Recession

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the March 2010 results of a study on brand loyalty among consumer goods products, showing a significant decline in consumers’ allegiance to their favorite brands during...
37% - ights/Press-Releases/2010/5/comScore-ARS-Reports-Decline-in-Loyalty-for-Many-Consumer-Goods-Brands-During-Recession