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Young Women Emerge as Fastest-Growing Sports Audience

From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout.
13% - ights/Blog/Young-Women-Emerge-as-Fastest-Growing-Sports-Audience

Introducing Show Level Streaming Audiences the Newest Addition to Proximics Predictive Audiences Suite

If you took away one thing from this year’s UpFronts it was likely about the growing popularity of connected TV.
51% - ights/Blog/Introducing-Show-Level-Streaming-Audiences-the-Newest-Addition-to-Proximics-Predictive-Audiences-Suite

Barbenheimer Redefining Movie Marketing Strategies

“Barbie: The Movie” has sent audiences flocking to theatres in droves, igniting a cinematic frenzy like never before! In the UK & Ireland, the opening weekend went up to £18.5 million and in Spain over €5.1 million.
17% - ights/Blog/Barbenheimer-Redefining-Movie-Marketing-Strategies

Local News Engages Audiences in St Louis MO

Local and national news dominated our series rankings this week in St. Louis, MO.
11% - ights/Blog/Local-News-Engages-Audiences-in-St-Louis-MO

Our Commitment to Responsible Media

We believe the time is now to rebuild trust and move the industry forward. Comscore’s Halo Initiative is our commitment to support responsible media and work with partners like Ad Fontes Media to close the widening gap for data, insights and innovation...
18% - ights/Presentations-and-Whitepapers/2023/Halo-Initiative

UK Weekly Social Scorecard


20% - ights/Rankings/UK-Weekly-Social-Scorecard

India Weekly Social Scorecard


21% - ights/Rankings/India-Weekly-Social-Scorecard

Comscore-Markets-Interactive-Map

Our Comscore Markets Interactive Map provides a more granular view of local audiences extending to the county level. Broadcasters and cable networks can feature their local reach down to the community level, and advertisers can fine-tune their channel...
14% - ights/Blog/Comscore-Markets-Interactive-Map

The benefits of impressions-based buying


17% - e-Studies/The-Benefits-of-Impressions-Based-Buying

MLB All Star Weekend Shines in San Francisco San Jose CA

It was All-Star week for Major League Baseball, and residents of the San Francisco-San Jose, CA market couldn’t look away.
8% - ights/Blog/MLB-All-Star-Weekend-Shines-in-San-Francisco-San-Jose-CA