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Facebook Messenger Climbs Mobile App Rankings After Unbundling from the Big Blue App

In August, Facebook disabled the messaging feature on its flagship app in a strategic move that shifted all mobile messaging activity on the social network to its standalone Facebook Messenger app. This tactic of building out separate standalone apps...
31% - ights/Blog/Facebook-Messenger-Climbs-Mobile-App-Rankings-After-Unbundling-from-the-Big-Blue-App

comScore Announces the Beta Release of Mobile Metrix in Finland

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the Beta launch of Mobile Metrix® in Finland for reporting of mobile browser and app audiences on smartphones and tablets.
31% - ights/Press-Releases/2014/8/comScore-Announces-the-Beta-Release-of-Mobile-Metrix-in-Finland

comScore Appoints Xinyu Huang as Senior Vice President

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that Xinyu Huang has rejoined the comScore team as Senior Vice President, Managing Director of Greater China. Mr. Huang will be focused on providing strategic...
31% - ights/Press-Releases/2015/10/comScore-Appoints-Xinyu-Huang-as-Senior-Vice-President

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials (vCE)

comScore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.
31% - ights/Press-Releases/2017/4/comScore-Expands-Mobile-Ad-Measurement-Footprint-with-Addition-of-Twitter-Audiences-in-validated-Campaign-Essentials-vCE

Comscore and Frameplay Launch Brand Lift Survey Series

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game...
31% - ights/Press-Releases/2021/1/Comscore-and-Frameplay-Launch-Brand-Lift-Survey-Series

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tackle Signal Loss and Privacy Challenges

Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology
31% - ights/Press-Releases/2024/8/Horizon-Media-Taps-Comscore-as-Preferred-Contextual-Intelligence-Provider-to-Tackle-Signal-Loss-and-Privacy-Challenges

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in...
31% - ights/Blog/Social-Media-Monetization-in-a-Mobile-First-World

comScore Expands Partnership with DISH

comScore, Inc. (NASDAQ: SCOR) today announced a new long-term agreement with DISH Network L.L.C to renew its integration of DISH’s TV viewing information with comScore’s TV measurement service. The integration of DISH’s aggregated and projected TV viewing...
31% - ights/Press-Releases/2016/4/comScore-Expands-Partnership-with-DISH

Batanga Media Becomes First Hispanic Data Partner for comScore vCE

Batanga Media, the largest independent digital media and content company for the U.S. Hispanic market, Latin America, and Brazil, today announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product....
31% - ights/Press-Releases/2014/2/Batanga-Media-Becomes-First-Hispanic-Data-Partner-for-comScore-vCE

Comscore Receives Full UKOM Approval of Mobile Metrix® Solution

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that UKOM (UK Online Measurement Ltd) has fully approved its mobile audience measurement solution Comscore Mobile Metrix® in...
31% - ights/Press-Releases/2018/11/Comscore-Receives-Full-UKOM-Approval-of-Mobile-Metrix-R-Solution