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comScore and Facebook Partner to Deliver Clients Viewability Insights

comScore (NASDAQ: SCOR) announced today that the company is partnering with Facebook to report its viewability data directly in the Ad Validation module of validated Campaign Essentials™ (vCE®). The partnership includes viewability metrics for video and...
30% - ights/Press-Releases/2016/4/comScore-and-Facebook-Partner-to-Deliver-Clients-Viewability-Insights

From GSMA MMM to Mobile Metrix

Earlier this week comScore launched Mobile Metrix in the United Kingdom, which applies comScore’s unified approach to mobile measurement through the combination of mobile panels and census-based tagging.
30% - ights/Blog/From-GSMA-MMM-to-Mobile-Metrix

Navigating the Future of Publishing

This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
30% - ights/Blog/Navigating-the-Future-of-Publishing

Contextual Targeting Solution

Contextual Targeting through robust pre-bid inventory filters that help marketers and media companies reach valuable audiences without cookies and achieve brand-safe, relevant campaign delivery across desktop, mobile, CTV, and podcasts.
30% - ducts/Programmatic-Targeting/Contextual-Targeting-Solution

comScore Introduces Total Universe Report

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement for 100 percent of a site’s traffic, including usage via mobile...
30% - ights/Press-Releases/2011/4/comScore-Introduces-Total-Universe-Report

comScore Releases Inaugural Report The 2010 Mobile Year in Review

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The comScore 2010 Mobile Year in Review. This inaugural report recaps key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. The report...
30% - ights/Press-Releases/2011/2/comScore-Releases-Inaugural-Report-The-2010-Mobile-Year-in-Review

Terra Uses comScore validated Media Essentials to Measure Improved Ad Viewability of New Site Layout Gains

comScore, Inc., a global leader in measuring the digital world, announced that Terra uses validated Media Essentials (vME), a tool for evaluating and optimizing inventory by ad slot, site section and creative size, to gain increased viewability in their...
30% - ights/Press-Releases/2014/7/Terra-Uses-comScore-validated-Media-Essentials-to-Measure-Improved-Ad-Viewability-of-New-Site-Layout-Gains