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Queen Elizabeth s IG Post Outpaced by Follow-Up Video

The Queen has some serious Instagram mojo. Her first post - at age 92 - landed yesterday, and took off like a rocket. May only be a matter of time before she launches her own IG account. (She used The Royal Family’s account to make the post, which showed...
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Key Moments from the Paralympics on Social Media

From March 4th to 13th, Paralympic athletes from around the world came together to compete, and the world took notice. It captured the attention of social media audiences – there were over 4 million social actions across Facebook, Twitter, and Instagram...
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Lori Loughlin Deletes Twitter and IG Accounts

Federal prosecutors charged 50 people on Tuesday in a $25 million scheme to help actresses Felicity Huffman and Lori Loughlin, CEOs and other wealthy Americans cheat their children's way into elite universities, including Yale and Stanford.
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The Importance of Purpose Fact Pack

2020 brought to boiling point many accelerated behaviors - social media, content viewing, ecommerce to name a few, but also a mainstreaming of the idea that buying a product = buying meaning.
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Introducing Digital Out of Home Venue Categories in Plan Metrix Mobile

As cities reopen and consumers are once again out and about, spend on digital out-of-home (DOOH) advertising shows no sign of stopping its momentum. In fact, the DPAA estimates that 81% of advertisers will recommend Digital Out of Home in their media...
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Comscore to Announce First Quarter 2022 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Tuesday, May 10th at 5:00 p.m. ET to discuss its financial results for the quarter ended March...
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The Best and Worst Times for Sports Brands to Post on Social Media

For brands in the sports industry, or those wanting to partner with sports brands, it is essential to understand not only what content performs well, but when that content is most likely to be successful.
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OOH Drives Online Activation at 5x-6x Above the Expected Rate Description

In recent OAAA and Comscore research examining online actions taken by consumers following exposure to ads, the findings revealed OOH is much more efficient in generating results than TV, video, radio, banner, and print ads.
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Shareablee Adds New Twitter Video Engagement Metrics to Their Suite of Social Media Metrics

US Brands saw an impressive 22.6 billion views on their Twitter videos in October alone.
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CBS the big mover in Shareablee's latest TV Network rankings

New Fall TV programming has seen 5 networks jump up Shareablee's latest US TV Network social media rankings, with CBS the biggest mover over the month.
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