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Comscore adiciona audiencias Social Incremental a sua principal ferramenta de medicao digital

Comscore today announced the inclusion of social metrics in its Media Metrix Multi-Platform suite which provides a deduplicated view of audiences across desktop, mobile, and social to enable publishers and brands to measure their comprehensive total digital...
9% - ights/Press-Releases/2023/10/Comscore-adds-Social-Incremental-Audiences-to-its-Digital-Measurement-Tool

L effetto della serie Beckham sui social media

Fisher Stevens' documentary series 'Beckham' premiered on Netflix in October 2023. The four-part miniseries chronicles English footballer David Beckham's story – covering his career on the pitch spanning various international clubs and featuring interviews...
9% - ights/Blog/The-Beckham-series-effect-on-social-media

Football Coverage Shines on Broadcast and Cable in Sacramento CA

In yet another week of exciting NFL football coverage, Sacramento, CA residents made sure to catch all of this week’s biggest games.
9% - ights/Blog/Football-Coverage-Shines-on-Broadcast-and-Cable-in-Sacramento-CA

The Power of Cross Measurement

In our recent webinar, "The Power of Cross Measurement," held on March 16th, Comscore’s Adam Holt, Toby Crisp, and Jason Clough took us through the key metrics that are essential to your success in today's digital and social media landscape. They shared...
9% - ights/Presentations-and-Whitepapers/2023/The-Power-of-Cross-Measurement

Pulling Back the Curtain on the 2023 Oscars

With the momentum of a brighter year at the Box Office and several blockbuster nominees, the Oscars were all the buzz this past Sunday, March 12, 2023.
9% - ights/Blog/Pulling-Back-the-Curtain-on-the-2023-Oscars

Back to Regularly Scheduled Programming in Austin TX

As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs.
9% - ights/Blog/Back-to-Regularly-Scheduled-Programming-in-Austin-TX

Los equipos con los hinchas más comprometidos de la Liga de Campeones

In January 2023, the cross-platform audience on Facebook, Twitter, and Instagram reached 1.3 billion people who generated 987.8 million social interactions during the month.
9% - ights/Rankings/Champions-League-Ranking-by-engagement

Selena Gomez supero a Kylie Jenner como numero 1 en Instagram

Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
9% - ights/Blog/Selena-Gomez-overtakes-Kylie-Jenner-as-number-1-on-Instagram

Deinfluencing Unwrapped

When is influence not influence?
9% - ights/Blog/Deinfluencing-Unwrapped

Advanced Audiences: From football fans to healthy lifestyles

Targeting by demographics only is not enough when creating a digital campaign. Brands want to create segments based on interests and behaviours. In this analysis, you can find what are the most used food delivery apps by men between 18 and 24 years old...
9% - ights/Blog/Advanced-Audiences-From-football-fans-to-healthy-lifestyles