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New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence

Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
9% - ights/Blog/New-Comscore-Reports-Illustrate-Measurement-Stability-to-Enhance-TV-Campaign-Confidence

Top Trends to Keep an Eye on in 2024

As 2023 comes to a close, we share some valuable cross-platform insights to better inform and optimize your decision making in 2024.
9% - ights/Blog/Top-Trends-to-Keep-an-Eye-on-in-2024

Titans of Bollywood News India s masala market

India loves its entertainment and loves to stay up to date with all the happenings of the tinsel town. Social media is constantly flooded with news updates from publishers, getting massive audience engagement. In our latest blog post, " Titans of Bollywood...
9% - ights/Blog/Titans-of-Bollywood-News-India-s-masala-market

Unlock the Power of Co-Viewing on Roku

Measuring Cross-Screen viewership at the persons-level is crucial in today’s fragmented video viewing environment.
9% - ights/Blog/Unlock-the-Power-of-Co-Viewing-on-Roku

Comscore and Nexstar Reach Multi-Year Agreement

At the core of Comscore’s success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building up to all residential zip codes and then seamlessly integrating into and elevating...
9% - ights/Blog/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Comscore anuncia nuevos nombramientos en su liderazgo regional

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announces the promotion of Alejandro Fosk to the position of Executive Vice President International, overseeing EMEA, APAC and LATAM regions....
9% - ights/Press-Releases/2024/2/Comscore-announces-new-executive-leadership

Our Commitment to Responsible Media

We believe the time is now to rebuild trust and move the industry forward. Comscore’s Halo Initiative is our commitment to support responsible media and work with partners like Ad Fontes Media to close the widening gap for data, insights and innovation...
9% - ights/Presentations-and-Whitepapers/2023/Halo-Initiative

Comscore announces new executive leadership across international regions

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announces the promotion of Alejandro Fosk to the position of Executive Vice President International, overseeing EMEA, APAC and LATAM regions....
9% - ights/Press-Releases/2024/2/Comscore-announces-new-executive-leadership-across-international-regions

Barbenheimer Redefining Movie Marketing Strategies

“Barbie: The Movie” has sent audiences flocking to theatres in droves, igniting a cinematic frenzy like never before! In the UK & Ireland, the opening weekend went up to £18.5 million and in Spain over €5.1 million.
9% - ights/Blog/Barbenheimer-Redefining-Movie-Marketing-Strategies

Closed Loop Cross-Platform Audience Reach with Comscore

As audiences continue to fragment across screens, the way viewers are watching live sports is changing rapidly. Google and Comscore share their latest research on the amplified efficacy of a cross-platform approach in Super Bowl advertising.
9% - ights/Presentations-and-Whitepapers/2024/Closed-Loop-Cross-Platform-Audience-Reach-with-Comscore