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The New Model for a New World: How comScore’s New Model advances media measurement in a dynamic, cross-platform world

We are at a cross-platform crossroads, and a new measurement model is needed to drive the industry forward. This presentation, unveils comScore’s approach to the future of cross-platform measurement.
74% - ights/Presentations-and-Whitepapers/2017/The-New-Model-for-a-New-World

State of the U.S. Online Retail Economy in Q1 2017

In this presentation, comScore SVP of Marketing & Insights Andrew Lipsman examines the latest online retail trends and their impact on retailers going forward.
68% - ights/Presentations-and-Whitepapers/2017/State-of-the-US-Online-Retail-Economy-in-Q1-2017

comScore Introduces Breakthrough Service to Measure Over-The-Top (OTT) Content Viewing on TV Screens

comScore today announced comScore OTT Intelligence, a syndicated service that measures U.S. household viewing of over-the-top (OTT) content on television screens. This new service is based on the company’s proprietary Total Home Panel – a breakthrough...
66% - ights/Press-Releases/2017/5/comScore-Introduces-Breakthrough-Service-to-Measure-Over-The-Top-OTT-Content-Viewing-on-TV-Screens

comScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market

comScore today announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video, and...
61% - ights/Press-Releases/2017/4/comScore-Introduces-Free-Viewability-Measurement-to-Broaden-Trust-Across-Global-Digital-Advertising-Market

BIA Kelsey and comScore Partner to Provide an Integrated Full View into Local Television Markets

BIA/Kelsey and comScore announced a new partnership today that will integrate comScore's local television audience measurement information with BIA/Kelsey's local advertising spending data and forecasts.
66% - ights/Press-Releases/2017/4/BIA-Kelsey-and-comScore-Partner-to-Provide-an-Integrated-Full-View-into-Local-Television-Markets

comScore Announces Launch of MMX Multi-Platform As Well As Major Enhancements to Mobile Metrix in India

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s...
61% - ights/Press-Releases/2017/4/comScore-Announces-Launch-of-MMX-Multi-Platform-As-Well-As-Major-Enhancements-to-Mobile-Metrix-in-India

comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

comScore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.
66% - ights/Press-Releases/2017/4/comScore-Expands-Relationship-with-Facebook-to-Increase-Trust-and-Transparency-in-Digital-Advertising

TitanTV and comScore Local TV Enter Titling Partnership

comScore has entered an agreement with TitanTV to automate the local-television program titling process for station clients.
66% - ights/Press-Releases/2017/4/TitanTV-and-comScore-Local-TV-Enter-Titling-Partnership

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials (vCE)

comScore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.
60% - ights/Press-Releases/2017/4/comScore-Expands-Mobile-Ad-Measurement-Footprint-with-Addition-of-Twitter-Audiences-in-validated-Campaign-Essentials-vCE

comScore to Participate in OpenAP Initiative Through Use of Its Advanced TV Audience Ratings Data

Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on comScore’s participation in their joint OpenAP initiative. This planned open audience platform will provide buyers and sellers of linear television a consistent,...
81% - ights/Press-Releases/2017/4/comScore-to-Participate-in-OpenAP-Initiative-Through-Use-of-Its-Advanced-TV-Audience-Ratings-Data