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Keeping_Ahead_of_Non-Human_Traffic_A_QA_with_Brian_Pugh
The media has been abuzz lately with news stories about invalid web traffic – commonly referred to as fraud – that can wreak havoc on ad campaign delivery and diminish the value of digital as a successful advertising medium. To help speak to these concerns,...
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ights/Blog/Keeping_Ahead_of_Non-Human_Traffic_A_QA_with_Brian_Pugh
Travel m-Commerce in Germany on the Rise
With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly 700.000 people purchased an airline ticket or hotel accommodation via their mobile phone in March 2014, a Year-on-Year...
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ights/Infographics/Travel-m-Commerce-in-Germany-on-the-Rise
Digital Analytix Focus A Simplified User Interface for Actionable Business Insights
Available to all users of comScore’s Digital Analytix® Enterprise, this new UI provides easy access to frequently requested reports and data.
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ights/Blog/Digital-Analytix-Focus-A-Simplified-User-Interface-for-Actionable-Business-Insights
Cyber Monday Jumps 18 Percent to 1735 Billion in Desktop Sales to Rank as Heaviest US Online Spending Day in History
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 32 days of the November-December 2013 holiday season. For the holiday season-to-date,...
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ights/Press-Releases/2013/12/Cyber-Monday-Jumps-18-Percent-to-1735-Billion-in-Desktop-Sales-to-Rank-as-Heaviest-US-Online-Spending-Day-in-History
Mercadolivre Ranks as #1 Retail Destination in Brazil Heading into 2013 Holiday Season
comScore today released an analysis of e-Commerce activity in Brazil based on insights from the comScore Media Metrix service. The study found that Mercadolivre.com.br continues to rank as the most visited destination in the Retail category in Brazil...
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ights/Press-Releases/2013/11/Mercadolivre-Ranks-as-1-Retail-Destination-in-Brazil-Heading-into-2013-Holiday-Season
Four Digital Trends to Watch this Holiday Shopping Season
The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-commerce and mobile commerce vs. last year, we’re tempering...
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ights/Blog/Four-Digital-Trends-to-Watch-this-Holiday-Shopping-Season
Why Digital Ad Growth Depends on the Link Between Pixels and People
I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience...
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ights/Blog/Why-Digital-Ad-Growth-Depends-on-the-Link-Between-Pixels-and-People
From Platforms to People: Multi-Platform Planning Insights
comScore and UKOM hosted an insightful industry event in London on the 1st October to demonstrate the importance of data-driven advertising planning for consumers on multiple devices. Insights from the presentation will help you reach the Multi-Platform...
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ights/Presentations-and-Whitepapers/2013/From-Platforms-to-People-Multi-Platform-Planning-Insights
Online Shoppers In Singapore Want More Choices And Convenience
comScore Inc., (NASDAQ: SCOR), a leader in measuring the digital world, and UPS (NYSE:UPS) today released the UPS Pulse of the Online Shopper™: A Customer Experience Study for Asia and Australia. The survey is part of a global study that measures e-commerce...
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ights/online_shopping/Online-Shoppers-In-Singapore-Want-More-Choices-And-Convenience
Social Media Week Singapore
Joe Nguyen, SVP APAC, comScore Inc. presented at the Social Media Week Singapore
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ights/Presentations-and-Whitepapers/2013/Social-Media-Week-Singapore-2013
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