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SES New York Wrap Up
Earlier this week I had the opportunity to present at the SES NYC show on a session called “Searching for a Solution: The Impact of Today’s Economy on The Search Landscape”. Overall, the show was very well attended with many great questions that were...
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ights/Blog/SES-New-York-Wrap-Up
Low-Cost Airlines: The Changing Demographics of Travel – Global Travel Trends with a Focus on Asia Pacific
The following report provides an overview of key trends in the global online travel industry, with a focus on the Asia Pacific region. The report also provides analysis of the low-cost airline market and how consumer demographic trends are influencing...
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ights/Presentations-and-Whitepapers/2011/Global-Travel-Trends-with-a-Focus-on-Asia-Pacific
Understanding Subscriber Behaviors for Mobile Operators
This presentation by comScore VP of Telecom Jeremy Copp explores how mobile operators can enrich their subscriber big data and features a live demo of the industry-leading comScore Subscriber Analytix platform.
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ights/Presentations-and-Whitepapers/2013/Understanding-Subscriber-Behaviors-for-Mobile-Operators
Today’s Mobile Mainstream: Implications for the Industry
comScore Senior Vice President of Mobile Mark Donovan shares an overview of the current state of the industry as well new insights that help to shed light on this new environment and answer many of these questions.
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ights/Presentations-and-Whitepapers/2011/Todays-Mobile-Mainstream-Implications-for-the-Industry
2010 Mobile Year in Review
comScore’s Mark Donovan, senior vice president of mobile, reviews findings from the comScore 2010 Mobile Year in Review, which offers an overview of the prevailing trends in the mobile industry during the year and considers their implications for the...
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ights/Presentations-and-Whitepapers/2011/2010-Mobile-Year-in-Review-U.S
Measuring the Effectiveness of Online Advertising: Lessons Learned
Take an in-depth look at the current digital measurement market, an analysis of various leading methodological approaches and case examples of how marketers are using cutting-edge research to improve the return on their marketing investments. In addition,...
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ights/Presentations-and-Whitepapers/2010/Measuring-the-Effectiveness-of-Online-Advertising-Lessons-Learned
Optimizing Ad Performance with Free Viewability Measurement
Optimizing Ad Performance with Free Viewability Measurement
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ights/Videos/Products/Optimizing-Ad-Performance-with-Free-Viewability-Measurement
Digital Banking Industry Trends and Observations
New research from comScore and Fiserv showcases the device trends and usage across the myriad of options in the financial services marketplace today.
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ights/Presentations-and-Whitepapers/2014/Digital-Banking-Industry-Trends-and-Observations
The Value of a Digital Ad
In this presentation, Ben Martin, Marketing Insights Director reviews the industry benchmarks for advertising delivery in the first half of the year, and a look at how brands are using Delivery and Brand/Sales Effectiveness to drive ROI in a Cross-Media...
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ights/Presentations-and-Whitepapers/2015/The-Value-of-a-Digital-Ad-IAB-Event
The Emerging Electric Vehicle
Over a decade ago, Tesla emerged as a pioneer in the electric vehicle (EV) space. At the time, Tesla’s vehicles were so advanced that virtually no category competitor existed –and thus the Tesla brand quickly became synonymous with EVs. In our latest...
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ights/Blog/The-Emerging-Electric-Vehicle
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