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comScore Launches Online Video Measurement Service in Turkey

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed...
33% - ights/Press-Releases/2011/4/comScore-Launches-Online-Video-Measurement-Service-in-Turkey

Top 50 US Internet Sites

Ghosts and Goblins Drive Traffic to Greetings, Gift and Toys Sites in October
33% - ights/Press-Releases/2006/11/Top-50-US-Internet-Sites

As Print Newspapers Decline How Does Digital Fill the Void

You can’t help but read in the news today – ironically -- about the challenges facing the newspaper industry. In the course of the past few months, both the Rocky Mountain News and the Seattle Post-Intelligencer have ceased print news operations, with...
33% - ights/Blog/As-Print-Newspapers-Decline-How-Does-Digital-Fill-the-Void

How Important is the OTT Device Market if the Future of TV is Apps

When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not there yet, over the past few years OTT viewing has grown...
33% - ights/Blog/How-Important-is-the-OTT-Device-Market-if-the-Future-of-TV-is-Apps

How to Optimize Search Marketing on Tablets vs. Smartphones

Having attended myriad web conferences over the years, I’ve heard most every prediction you can imagine. Some were a bit misguided (“Portals are the future direction of the Web!”) and others were spot on (“This Google thing seems to have legs…”), but...
33% - ights/Blog/How-to-Optimize-Search-Marketing-on-Tablets-vs.-Smartphones

Overview of BRIC Internet Markets

In this presentation on the overview of the BRIC markets (Brazil-Russia-India-China), comScore’s Delphine Gatignol will use industry insights to provide a picture of today’s emerging markets.
33% - ights/Presentations-and-Whitepapers/2011/Overview-of-BRIC-Internet-Markets

Pixels, Patients and Prevention: How Today’s Consumers Are Using the Internet to Manage their Health

This presentation explores the growth in online health information consumption over the past few years across search, video, and mobile communications using audience measuring tools.
33% - ights/Presentations-and-Whitepapers/2012/Online-Health-Trends-2012

Evolving Latin American Measurement

Brand advertisers the world over are asking for more accountability, better planning and more sales objective-led marketing strategies in order to more effectively reach consumers. In Latin America media measurement and analysis is still carried out in...
33% - ights/Presentations-and-Whitepapers/2010/Evolving-Latin-American-Measurement

Gian Fulgoni Tallies the Cyber Monday Scorecard

Chairman and co-founder Gian Fulgoni explains on CNBC Squawk Box how this spending compares to other big shopping days, and what it could mean for the rest of the season.
33% - ights/Videos/Interview/Gian-Fulgoni-Tallies-the-Cyber-Monday-Scorecard

Hispanic Online

Each month comScore creates a Data Insight presentation on a different topic in digital. In this May 2015 edition, the topic is "Hispanic Online".
33% - ights/Presentations-and-Whitepapers/2015/Hispanic-Online