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A Look at Local: How COVID-19 is Shaping Media Consumption

During this week’s Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in local markets across the U.S. – from changing demographics, to trending dayparts, to viewing across traditional TV...
42% - ights/Presentations-and-Whitepapers/2020/A-Look-at-Local-How-COVID-19-is-Shaping-Media-Consumption

Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered

One of the promises of the Internet is the ability to target an exact individual. After all, unlike radio or TV, where messages are simultaneously broadcast to a broad audience, online advertising is served one impression at a time. Theoretically, if...
42% - ights/Blog/Guaranteed-Audience-Buys-What-s-Promised-Isn-t-Always-What-s-Delivered

How Home Improvement Brands Can Stay Top-of-Mind With Smarter TV Buys

As COVID restrictions ease, how can home improvement brands navigate the spring season by refining their TV campaigns to stay top-of-mind during the upcoming recovery?
42% - ights/Infographics/How-Home-Improvement-Brands-Can-Stay-Top-of-Mind-With-Smarter-TV-Buys

comScore Hires Samantha Voisin

comScore Networks Announces the Appointment of Media Industry Veteran as Part of Continued Expansion of Media and Entertainment Research Capabilities
42% - ights/Press-Releases/2006/01/comScore-Hires-Samantha-Voisin

Phama Benchmarkers


42% - ights/Press-Releases/2007/02/Phama-Benchmarkers

Online Sports in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the consumption of sports content in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers that offer...
42% - ights/Blog/Online-Sports-in-the-Asia-Pacific-Region

Online Sports in the Asia-Pacific Region

In this week’s edition of Comscore Snapshots, we look at the consumption of sports content in the Asia-Pacific region. We include statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. Our snapshot covers that offer...
42% - fts/Online-Sports-in-the-Asia-Pacific-Region

Universal Search: Not All Blends are Created Equal

Universal search - or blended search - has been an integrated part of the search experience since 2007. Heralded at the time as a revolution for searchers and marketers alike, the ensuing popularity has led to virtually every search engine today delivering...
42% - ights/Blog/Universal-Search-Not-All-Blends-are-Created-Equal

Yahoo! Sites Attract Most Visitors

Fox Interactive Media Ranks #1 in Page Views; Yahoo! Sites Attract the Most Unique Visitors
42% - ights/Press-Releases/2006/12/Yahoo!-Sites-Attract-Most-Visitors

Canadian Multi-Platform Landscape

This annual landmark report explores how the prevailing trends in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead. For marketers, this report...
42% - ights/Presentations-and-Whitepapers/2017/Canadian-Multi-Platform-Landscape