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Creative Advertising Insights from comScore Ad Metrix

How much do you really know about your client's competitors and their online display strategy? As an agency, it's your job to know exactly what your client's competitors are up to. Standard ad metrics just can't tell the whole story. To be effective,...
39% - ights/Presentations-and-Whitepapers/2009/Creative-Advertising-Insights-from-comScore-Ad-Metrix

March Madness 2021 Analysis How Ad Placement Analytics Can Empower Campaigns

Trying to find the right ad placement to maximize the on-target reach of your campaign? Comscore's advanced TV measurement tools help you understand the nuances of major TV events, as well as ad placement effectiveness within a telecast and individual...
39% - ights/Infographics/March-Madness-2021-Analysis-How-Ad-Placement-Analytics-Can-Empower-Campaigns

The CNN Cross-Media Report

In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors,...
39% - ights/Presentations-and-Whitepapers/2016/The-CNN-Cross-Media-Report

comScore’s US Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Mobile App Report. The report, available to the public as a complimentary download, provides an in-depth analysis of the medium that is currently driving...
39% - ights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download

How Search is Making us Smarter

While these Google Doodles have perhaps a unique ability to drive these searches, they represent only a tiny fraction of all the new educational information to which search exposes us – both directly and indirectly – every day. Search clearly has an important...
39% - ights/Blog/How-Search-is-Making-us-Smarter

Mad Money's Jim Cramer Affirms Accuracy of comScore's Paid Click Data

Last Friday, Jim Cramer invited me to be on his show - Mad Money on CNBC - to discuss how some financial analysts misinterpreted comScore's paid click data and used our U.S. data to incorrectly draw conclusions about Google's world-wide performance.
39% - ights/Blog/Mad-Money-s-Jim-Cramer-Affirms-Accuracy-of-comScore-s-Paid-Click-Data

YouTube’s Challenge to Spotify


39% - ights/Presentations-and-Whitepapers/2018/YouTube-s-Challenge-to-Spotify

Data-Driven Instagram Reels Tips for Beauty Brands

Create better social videos with data-driven Instagram Reels insights – including competitive performance and insights for benchmarking!
39% - ights/Presentations-and-Whitepapers/2022/Data-Driven-Instagram-Reels-Tips-for-Beauty-Brands

How to rewrite your social playbook for monetization

Social media is a growing platform, reaching 253 million unique visitors in January 2022 compared to 230 million in January 20201. And it’s driven, in large part, by publishers and media. Publishers control 35% of the share of voice across social platforms...
39% - ights/Blog/How-to-rewrite-your-social-playbook-for-monetization

The Changing Shape of Online Video in Europe

Marc Gosschalk takes a deeper look into how the online video market has evolved in UK, France, Germany, Italy, Russia, Spain and Turkey, and shows how you can make the most of this exciting space.
39% - ights/Presentations-and-Whitepapers/2011/The-Changing-Shape-of-Online-Video-in-Europe