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Best Practices for Brand Building in the Social Media Marketplace

comScore Co-Founder and CMO Linda Abraham and Buddy Media CEO and Founder Mike Lazerow present insights on how brands can optimize their social marketing programs and evaluate their effectiveness using metrics that matter.
37% - ights/Presentations-and-Whitepapers/2012/Best-Practices-for-Brand-Building-in-the-Social-Media-Marketplace

Brand Loyalty in Recessionary Times: Can We Apply Today’s Lessons Tomorrow?

From 2008-2010, comScore ARS conducted a series of studies tracing how the economic challenges of the past two years impacted consumer brand loyalty. During this 45 minute webinar, Gian reviews the evolution of shoppers’ behaviors and their willingness...
37% - ights/Presentations-and-Whitepapers/2010/Brand-Loyalty-in-Recessionary-Times-Can-We-Apply-Today-s-Lessons-Tomorrow

The Value of Verified Impressions

During our webinar, Luciana Burger, Managing Director for comScore Brazil, explained in detail what is a verified impression and how important is to track your campaign or the potential of your inventory.
37% - ights/Presentations-and-Whitepapers/2016/The-Value-of-Verified-Impressions

Trends in Online News Consumption in India

Indians love news. News/Information is the number one content category consumed in India, as compared to Entertainment worldwide. In September 2019, 96% of internet users in India accessed a news site.
37% - ights/Presentations-and-Whitepapers/2019/Trends-in-Online-News-Consumption-in-India

State of OTT

Over-the-top (OTT) viewing has become a mainstream behavior in the United States with OTT households growing by more than 25 percent in the past two years. As new devices, services and content become available, it's more important than ever to stay informed...
37% - ights/Presentations-and-Whitepapers/2019/State-of-OTT

The Rise of Social Video

This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social...
37% - ights/Presentations-and-Whitepapers/2015/The-Rise-of-Social-Video

comScore on Programmatic

In our comScore on Programmatic event, we discussed how the potential of programmatic has been overshadowed by issues like fraud, viewability and brand safety and the need to rely on trust for a good relationship between all players in the digital ecosystem.
37% - ights/Presentations-and-Whitepapers/2015/comScore-on-Programmatic

Variety Big Data Summit: Remarks by Gian Fulgoni

As we look ahead to 2017, what trends will we see emerge for our industry? How will cross-platform media usage impact advertising, mobile, video, retail and more? Take a look at our CEO Gian Fulgoni's remarks about the state of our industry at the recent...
37% - ights/Presentations-and-Whitepapers/2016/Variety-Big-Data-Summit-Remarks-by-Gian-Fulgoni

Shareablee CPG Webinar 2021

The impact of the COVID-19 pandemic, shifts in cultural values, and accelerated digital transformation have had a profound impact on businesses across verticals and across the world, but the impact on CPG brands may be one of the most drastic and tangible.
37% - ights/Presentations-and-Whitepapers/2021/Shareablee-CPG-Webinar-2021