Variety Big Data Summit: Remarks by Gian Fulgoni
As we look ahead to 2017, what trends will we see emerge for our industry? How will cross-platform media usage impact advertising, mobile, video, retail and more? Take a look at our CEO Gian Fulgoni's remarks about the state of our industry at the recent Variety Big Data Summit.
The presentation covers topics such as:
- Digital advertising’s trajectory for 2016 and beyond
- How consumers among different age groups are using different devices to consume media
- The impact of mobile app usage on cross-platform media consumption
- Digital’s impact on the retail shopping experience