Search for "letra el culevante" returned 1889 matches

The Value of a Digital Ad

Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately,...
39% - ights/Presentations-and-Whitepapers/2015/The-Value-of-a-Digital-Ad

Ad Fraud and Non-Human Traffic How Rampant is the Problem

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the industry, but just how rampant are they?
33% - ights/Blog/Ad-Fraud-and-Non-Human-Traffic-How-Rampant-is-the-Problem

comScore and ISBA Webinar: Lessons Learned in Digital Advertising


17% - ights/Presentations-and-Whitepapers/2015/comScore-and-ISBA-Webinar-Lessons-Learned-in-Digital-Advertising

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni
39% - ights/Videos/Interview/Half-Of-Biggest-Publishers-Have-Viewability-Problem

Patriots Supera a Seahawks en Engagement Social Previo al Super Bowl XLIX

We analyzed the Twitter accounts of the teams that will play the Super Bowl this weekend. At the end of the game, Latin America recorded a higher rate of mentions on the Patriots account (@Patriots) compared to the Seahawks (@Seahawks).
33% - ights/Blog/Patriots-Exceed-Seahawks-in-Social-Engagement-Leading-Up-to-Super-Bowl-XLIX

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni at Beet.TV's 2015 Beet Retreat.
39% - ights/Videos/Interview/Better-Ad-Viewability-Drives-Better-Sales-comScore-s-Fulgoni

App Wars: Does the little guy have a chance against Facebook, Apple & Google?

It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Are certain categories more popular than others? Do free apps do better than paid? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance.
39% - ights/Videos/Interview/App-Wars-Does-the-little-guy-have-a-chance-against-Facebook-Apple-and-Google

How Facebook (and Twitter) are mastering mobile

How Facebook (and Twitter) are mastering mobile, Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile.
39% - ights/Videos/Interview/How-Facebook-and-Twitter-are-mastering-mobile

Mit comScore Industry Trust das Versprechen von Programmatic Advertising einlosen

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect programmatic world, buyers would achieve better results...
27% - ights/Blog/Realizing-the-Promise-of-Programmatic-through-comScore-Industry-Trust

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed...
17% - ights/Press-Releases/2015/1/comScore-Brings-Independent-Metrics-to-Programmatic-Buying-to-Elevate-Quality-Inventory-and-Trust-in-Transactions