Search for "letra el culevante" returned 1889 matches

comScore Cookie Deletion Study and its Implications for Internet Audience Measurement

The study shows that cookie deletion is much more frequent and indiscriminate than previously believed. Because of this, we can see that cookie-based measurement techniques, whether using Web site server logs or web analytics software, can over-represent...
17% - ights/Blog/comScore-Cookie-Deletion-Study-and-its-Implications-for-Internet-Audience-Measurement

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter.
17% - ights/Blog/comScore-Responds-to-IAB-Open-Letter

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.
17% - ights/Blog/Younger-Consumers-Receptive-to-Advertising-on-User-Generated-Content-Sites

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”?
17% - ights/Blog/From-Goat-to-Hero-The-Saga-of-the-IAB-Summit

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross...
17% - ights/Blog/Do-GRPs-Have-a-Place-in-Online-Media

Demonstrate the ROI of Search Marketing

As we head toward Searchnomics 2007 on June 27, I’d like to share with you some more thoughts on the future of search marketing.
17% - ights/Blog/Demonstrate-the-ROI-of-Search-Marketing

Battling Bots comScores Ongoing Efforts to Detect and Remove Non Human Traffic

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain the impact of some forms of invalid, non-user initiated...
17% - ights/Blog/Battling-Bots-comScores-Ongoing-Efforts-to-Detect-and-Remove-Non-Human-Traffic

Map Searches Shift from Desktops to Smartphones

Many of you may remember playing the educational game “Where in the World is Carmen Sandiego?” growing up. The game had a simple premise where you were chasing the main villain, Carmen Sandiego, and her henchman around the world, and only your knowledge...
17% - ights/Blog/Map-Searches-Shift-from-Desktops-to-Smartphones

comScore validated Campaign Essentials™ (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video...
17% - ights/Press-Releases/2012/10/comScore-validated-Campaign-Essentials-vCE-Breaks-New-Multi-Platform-Ground-With-Validation-of-Online-Video-Ad-Campaigns

Green Monday Spending Jumps 13 Percent to 1.275 Billion

comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 40 days of the November–December 2012 holiday season. For the holiday season-to-date $29.3 billion has been spent...
17% - ights/Press-Releases/2012/12/Green-Monday-Spending-Jumps-13-Percent-to-1.275-Billion