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Comscore Joins with Leading Ad Platforms to Help Media Buyers Better Reach Connected TV Audiences
Comscore joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
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ights/Press-Releases/2019/9/Comscore-Joins-with-Leading-Ad-Platforms-to-Help-Media-Buyers-Better-Reach-Connected-TV-Audiences
Online Trendspotting in India 2019
It has been a very busy 2019 in India so far, with major sports events such as the Indian Premier League (IPL) and the ICC Cricket World Cup as well as political events such as the India elections.
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ights/Presentations-and-Whitepapers/2019/Online-Trendspotting-in-India-2019
Battle of the Battle Royales Fortnites Console Dominance Unfazed by Newest Challenger
It’s not often that a new genre emerges within an established type of entertainment. In the gaming space, however, the Battle Royale category (a last-man-standing survival game) recently skyrocketed to prominence – most notably via the rapid ascension...
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ights/Blog/Battle-of-the-Battle-Royales-Fortnites-Console-Dominance-Unfazed-by-Newest-Challenger
Comscore Expands Political Offering
Campaigning for the House of Representatives is in full swing across the country, and voters in every Congressional district are already tuning in. That’s why Comscore is excited to announce the launch of Comscore Congressional District Ratings™.
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ights/Press-Releases/2020/3/Comscore-Expands-Political-Offering
A UK and US comparison of the CES halo effect
The 2020 edition of CES, the consumer electronics annual jamboree in Las Vegas, is coming to an end. As usual, it showcased a bewildering range of smart gadgets, and whilst some will soon appear in a retail store near you, others will descend into oblivion,...
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ights/Blog/A-UK-and-US-comparison-of-the-CES-halo-effect
New Comscore Data Finds Electric Vehicle Makers See Biggest Year-Over-Year Growth in Website Visitation
New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows visitation to electric vehicle segment websites surged 92 percent in the 2019 calendar year compared to 2018. The rising...
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ights/Press-Releases/2020/3/New-Comscore-Data-Finds-Electric-Vehicle-Makers-See-Biggest-Year-Over-Year-Growth-in-Website-Visitation
The Emerging Electric Vehicle
Over a decade ago, Tesla emerged as a pioneer in the electric vehicle (EV) space. At the time, Tesla’s vehicles were so advanced that virtually no category competitor existed –and thus the Tesla brand quickly became synonymous with EVs. In our latest...
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ights/Blog/The-Emerging-Electric-Vehicle
Top 5 News Information sites on India general election results day
The 2019 Indian general election was held in seven phases from 11 April to 19 May 2019, with the results released on 23 May 2019. Analysing the top sites in the News/Information category based on different metrics on results day, we see differences in...
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ights/Blog/Top-5-News-Information-sites-on-India-general-election-results-day
Lift Off Brand Research in the Cross-Platform Age
As the media industry pivots to cross-platform measurement, brand research shouldn’t be left out in the cold. So, what’s standing in the way? And how impactful can cross-platform campaigns and brand measurement really be? Read more.
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ights/Blog/Lift-Off-Brand-Research-in-the-Cross-Platform-Age
The Reports of My Death Have Been Greatly Exaggerated
Over the past few years, the non-luxury sedan market has faded into oblivion as new vehicle shoppers focus on SUVs. We took a look at Comscore new vehicle data, to showcase why this market will survive and buyers overall preferences when it comes to smaller...
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ights/Blog/The-Reports-of-My-Death-Have-Been-Greatly-Exaggerated
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